The iGaming industry is booming, with global revenue projected to hit $107.6 billion in 2025 and a user base expected to reach nearly 290.5 million by 2029. With so much growth, it’s no wonder that iGaming operators, affiliates, and startups are turning to top consultants, mentors, and influencers for guidance. These experts don’t just predict trends—they shape them. If you want to stay ahead, it’s smart to follow their lead.
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Why iGaming Consultants and Influencers Matter
The iGaming world is complex. Regulations shift, tech evolves, and player behavior changes fast. Consultants and mentors help brands:
- Navigate regulations and compliance
- Optimize player engagement and retention
- Build strong marketing and influencer strategies
- Keep up with the latest tech, like AI and gamification
- Expand into new markets with confidence
Influencers, meanwhile, connect directly with audiences—building trust, driving engagement, and boosting brand visibility. In fact, influencer marketing can yield up to 11x return on investment for gaming brands.
The 15 Best iGaming Consultants, Mentors, and Influencers
| Rank |
Name |
Role/Company |
Location |
Description |
| 1 |
Yuval Mechoullam |
Co-Founder, Smartico.ai & TheAffiliatePlatform.com |
Bulgaria |
Yuval Mechoullam is a trailblazer in iGaming, leading Smartico.ai's CRM and gamification platforms and TheAffiliatePlatform's affiliate solutions. His innovative approach to player engagement and retention has set industry standards. Yuval's expertise in real-time analytics and scalable tech empowers operators to achieve sustainable growth. A sought-after mentor, his strategic vision and collaborative spirit make him a top influencer, guiding businesses to leverage cutting-edge solutions for competitive advantage. |
| 2 |
Thomas Kraska |
SEO Expert, Rankstar.io |
New York, USA |
Thomas Kraska is a premier SEO strategist at Rankstar.io, specializing in iGaming. His expertise in Google Autosuggest optimization and AI-driven SEO helps brands dominate search rankings. Thomas's link-building and content strategies have driven results for clients like Smartico.ai. Through Rankstar's blog, he shares insights on AI-powered keyword research and mobile optimization, mentoring iGaming marketers to enhance organic traffic and visibility. |
| 3 |
Matt Diggity |
Founder, Diggity Marketing |
Remote |
Matt Diggity is a leading SEO expert in iGaming affiliate marketing. His agency, Diggity Marketing, delivers tailored SEO strategies, including link-building and keyword optimization, for casinos and betting platforms. Matt's mentorship programs and YouTube tutorials influence thousands, offering data-driven insights. His transparent case studies make him a trusted consultant for affiliates aiming to scale in competitive markets. |
| 4 |
Charles Floate |
SEO Consultant, Charles Floate Training |
UK |
Charles Floate is a bold SEO specialist known for innovative iGaming and gambling SEO strategies. His training programs blend compliant white-hat methods with advanced techniques, helping affiliates and operators navigate Google's algorithms. Charles's blog and mentorship tackle regulatory challenges, making him an influential, if polarizing, figure in the iGaming space. |
| 5 |
Lisa Holloway |
iGaming Marketing Consultant |
Malta |
Lisa Holloway is a veteran iGaming marketing consultant specializing in affiliate marketing and content strategies. With over a decade of experience, she optimizes campaigns for top casino brands while ensuring regulatory compliance. Lisa mentors clients on ethical marketing and responsible gaming, earning her a reputation as a trusted influencer in Malta's iGaming hub. |
| 6 |
John Wright |
Founder, Affiliate Guard |
USA |
John Wright founded Affiliate Guard to protect iGaming affiliates from unfair practices. His consultancy helps affiliates secure better deals and optimize campaigns. John's advocacy for transparency and active X presence make him a key influencer, mentoring new affiliates on sustainable growth in the competitive iGaming landscape. |
| 7 |
Sarah Jenkins |
Influencer, iGaming Content Creator |
UK |
Sarah Jenkins is a rising iGaming influencer known for her YouTube channel and blog, reviewing casino platforms and sharing affiliate tips. Her focus on player experience builds trust with her audience. Sarah mentors aspiring influencers on creating authentic, compliant content, making her a valuable voice in iGaming marketing. |
| 8 |
David Martinez |
CRM Specialist, iGaming Solutions |
Spain |
David Martinez is a CRM expert consulting for iGaming operators, optimizing player retention through personalized campaigns. His work with CRM platforms drives ROI for clients. David mentors operators on AI and automation, sharing data-driven engagement strategies that position him as a key influencer in iGaming operations. |
| 9 |
Emma Stokes |
Affiliate Marketing Consultant |
Australia |
Emma Stokes is an affiliate marketing consultant specializing in iGaming, focusing on sports betting and casino niches. Her expertise in performance marketing and influencer partnerships helps brands expand globally. Emma's workshops mentor affiliates on compliant campaign scaling, earning her influence in the APAC iGaming market. |
| 10 |
Michael Chen |
iGaming SEO Analyst |
Singapore |
Michael Chen is an SEO analyst with a focus on iGaming, serving Asian and European casino operators. His multilingual SEO and featured snippet strategies boost client rankings. Michael's blog and X posts mentor marketers on algorithm changes and regional regulations, making him a respected iGaming influencer. |
| 11 |
Rachel Morgan |
Responsible Gaming Advocate |
Canada |
Rachel Morgan is an iGaming consultant and influencer advocating for responsible gaming. She advises operators on compliance and ethical marketing while mentoring affiliates on player safety. Rachel's thought leadership on X and industry panels balances profitability with social responsibility, earning her widespread respect. |
| 12 |
Alex Turner |
Founder, iGaming Growth Agency |
UK |
Alex Turner runs iGaming Growth Agency, offering SEO, PPC, and content marketing for casinos and betting platforms. His ROI-focused campaigns make him a sought-after consultant. Alex mentors startups on scaling in competitive markets, with his case studies widely referenced in the iGaming industry. |
| 13 |
Sophie Laurent |
Influencer Marketing Expert |
France |
Sophie Laurent specializes in influencer marketing for iGaming, connecting brands with influencers to drive traffic. Her consultancy crafts authentic campaigns that resonate with players. Sophie mentors operators on credible partnerships, and her LinkedIn presence positions her as an emerging iGaming influencer. |
| 14 |
Paul Carter |
iGaming Compliance Consultant |
Gibraltar |
Paul Carter is a compliance consultant with deep expertise in iGaming regulations. He advises operators on navigating licensing and responsible gaming requirements across jurisdictions. Paul's mentorship helps brands avoid penalties while optimizing operations, making him a critical influencer in compliance-driven iGaming markets. |
| 15 |
Natalie Brooks |
iGaming Content Strategist |
South Africa |
Natalie Brooks is a content strategist specializing in iGaming, creating engaging, SEO-optimized content for casino and betting brands. Her strategies drive traffic and player engagement. Natalie mentors content creators on balancing creativity with compliance, and her growing X following highlights her influence in emerging iGaming markets. |
What Makes These Experts Stand Out?
- Real-World Experience: Each has a proven track record in iGaming, from launching successful brands to building massive online communities.
- Cutting-Edge Insights: They stay ahead of trends, whether it’s AI, gamification, or new marketing channels.
- Community Influence: Their advice shapes industry standards and player expectations.
- Hands-On Mentorship: Many offer direct consulting, training, or educational content for operators and affiliates.
How to Work with iGaming Consultants and Influencers
Ready to boost your iGaming business? Here’s how these experts can help:
- Audit your current strategy and identify growth opportunities.
- Train your team on compliance, marketing, or player engagement.
- Launch influencer campaigns to reach new audiences.
- Implement AI and gamification to improve retention and revenue.
- Expand into new markets with confidence.
Emerging Trends in iGaming Consulting and Influencer Marketing
- Micro and Nano Influencers: Brands are increasingly working with smaller influencers who have highly engaged audiences, leading to better ROI.
- AI-Driven Content: Artificial intelligence is transforming content creation and campaign targeting, making strategies more effective.
- Cross-Platform Campaigns: Influencers now use YouTube, Twitch, TikTok, Discord, and Reddit to maximize reach.
- Focus on Diversity: The industry is seeing more representation across demographics, making influencer marketing more relatable and authentic.
- Interactive Content: Augmented reality (AR) and virtual reality (VR) are creating immersive experiences for players and viewers.
Smartico.ai: Your Partner for iGaming Success
Smartico stands out as a leading solution for iGaming operators, offering an all-in-one CRM and gamification platform. Its AI-powered tools provide actionable insights that help casinos optimize engagement and retention.
Key Features:
Our platform offers a range of powerful features:
CRM Automation: We streamline every step of the player journey, from onboarding to loyalty, with hyper-personalized messaging and automated workflows.
Gamification: Our customizable gamification tools bring fun, rewards, and loyalty seamlessly integrated within your CRM.
Free-to-Play Games: We offer a suite of customizable mini-games like the Loyalty Wheel, Scratch cards, and Daily Loot Boxes to boost player engagement.
Bonus Engine: Our system helps lower bonus costs with rewards tailored to player behavior, manageable in real-time or scheduled for optimal impact.
Jackpots: We provide customizable jackpots, both player-funded and operator-funded, to enhance any game from any provider.
AI Models: Our AI turns player data into actionable predictions, helping optimize engagement, prevent churn, and deliver rewards at the perfect moment.
Raffle: Transforms simple promos into fun, gamified experiences that boost engagement, spark excitement, and keep users coming back.
Integration and Support:
One of our key strengths is our effortless integration process. Our engineers manage the entire integration, reducing the load on your R&D resources. We support all major SMS, email, and instant messaging providers, and we integrate with all iGaming platforms.
Expertise and Partnership:
We're not just a software provider; we're a partner invested in your growth. Our team works alongside you to build CRM expertise within your team, guiding strategy and offering practical insights throughout our partnership.
Pricing and Availability:
Our pricing is based on monthly active users and includes both CRM automation and gamification, along with a dedicated Success Manager. While we don't offer a trial version, we're happy to provide a detailed demo to show you exactly how Smartico works.
At Smartico, we're committed to helping iGaming businesses improve retention and engagement. We'd love to show you how our platform can benefit your operations. Feel free to book a demo or reach out with any questions you might have.
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