At Smartico, we've developed an all-in-one platform that combines CRM automation, gamification, and engagement tools. Our solution is built to address all your retention needs in real-time.

Key Features:

Our platform offers a range of powerful features:

CRM Automation: We streamline every step of the player journey, from onboarding to loyalty, with hyper-personalized messaging and automated workflows.

Gamification: Our customizable gamification tools bring fun, rewards, and loyalty seamlessly integrated within your CRM.

Free-to-Play Games: We offer a suite of customizable mini-games like the Loyalty Wheel, Scratch cards, and Daily Loot Boxes to boost player engagement.

Bonus Engine: Our system helps lower bonus costs with rewards tailored to player behavior, manageable in real-time or scheduled for optimal impact.

Jackpots: We provide customizable jackpots, both player-funded and operator-funded, to enhance any game from any provider.

AI Models: Our AI turns player data into actionable predictions, helping optimize engagement, prevent churn, and deliver rewards at the perfect moment.

Integration and Support:

One of our key strengths is our effortless integration process. Our engineers manage the entire integration, reducing the load on your R&D resources. We support all major SMS, email, and instant messaging providers, and we integrate with all iGaming platforms.

Expertise and Partnership:

We're not just a software provider; we're a partner invested in your growth. Our team works alongside you to build CRM expertise within your team, guiding strategy and offering practical insights throughout our partnership.

Pricing and Availability:

Our pricing is based on monthly active users and includes both CRM automation and gamification, along with a dedicated Success Manager. While we don't offer a trial version, we're happy to provide a detailed demo to show you exactly how Smartico works.

At Smartico, we're committed to helping iGaming businesses improve retention and engagement. We'd love to show you how our platform can benefit your operations. Feel free to book a demo or reach out with any questions you might have.

2. Genius Sports

‍Processes data from over 240,000 live sports events annually. Exclusive NFL data distributor with AI-powered broadcasts and partnerships with major leagues like the NBA.

Genius Sports is at the forefront of the "intelligent sports era," merging AI with comprehensive sports data to revolutionize the industry. They offer advanced technology solutions catering to teams and leagues for performance analysis and fan growth; brands for global fan engagement through creative campaigns and gamification; content owners for real-time data augmentation; and sportsbooks for AI-powered odds and risk management.

Client testimonials from major partners like Coca-Cola and Premier League teams underscore the platform's success in boosting fan interaction, enhancing data collection efficiency, and delivering innovative technology. Key products like FANHub (fan activation), Perform (on-field insights), Engage (immersive experiences), and BetVision (sports betting) exemplify their commitment. Genius Sports' vision is to be ubiquitous in sports, redefining experiences globally through technology.

3. Kambi Group

Offers a modular platform with odds compiling, risk management tools, and customizable front-end interfaces. Expanded into regulated markets like Brazil.

Kambi positions itself as the world's trusted sportsbook partner, offering premium, next-generation sports betting solutions. Their comprehensive suite empowers operators with cutting-edge products, including a renowned Turnkey Sportsbook, AI-powered Odds Feed+, a market-leading Bet Builder with extensive combinability, and revenue-driving Managed Trading services.

Kambi provides highly customizable front-end technology for superior user experiences across retail, web, and mobile, all built upon their reliable, multi-tenant Sportsbook Platform. This platform features advanced betting capabilities and automated regulatory compliance tooling. Trusted by over 40 partners on six continents and in 50+ regulated markets, Kambi also offers a data-driven esports product suite. They aim to elevate sportsbook offerings, ensuring high-performance technology and regulatory certainty for market growth.

4. GammaStack

‍Provides fully customizable platforms and turnkey sportsbook solutions with multilingual and multicurrency support. Known for no revenue-sharing policies.

GammaStack offers "Future Ready iGaming Solutions," enabling businesses to launch, manage, and scale online casino, sports betting, lottery, crypto gaming, and sweepstakes platforms. Serving over 600 global clients, their massive suite includes specialized products like GammaCasino (premium games), GammaSweep (turnkey sweepstakes in 5 weeks), GammaBet (sports data feeds), GammaSlot, and GammaLottery.

Their offerings also include 100% bespoke development, complete client code ownership and IP, zero revenue sharing, and accelerated launch pathways. GammaStack positions itself as a tech-forward, dedicated innovation partner ensuring seamless integrations. Their credibility is underscored by numerous industry certifications (BMM Testlabs, iTech Labs, ISO) and compliance with major gaming authorities (MGA, UK Gambling Commission). In addition, they provide global gambling licensing assistance for various jurisdictions.

5. BetConstruct

Offers virtual sports, live betting, and supports over 400 payment methods. Provides award-winning sportsbook solutions tailored to operators' needs.

BetConstruct is a well-known betting and gaming software provider, which enables businesses to swiftly launch and scale their iGaming operations with over 50 products, 15+ licenses, and 500+ payment methods. Their various solutions cater to various needs, including comprehensive Turnkey packages for licensed operators, flexible API integrations for existing platforms, easy-to-launch White Label options, and a dedicated Crypto iGaming solution powered by Fasttoken (FTN).

BetConstruct emphasizes innovation through unique offerings like "The Last Battle Universe," a novel B2B loyalty system, and "BCVerse," a virtual environment for 24/7 expert consultations and product demos. Their software is compliant with numerous regulated jurisdictions, supporting both new entrants and established operators looking for comprehensive and cutting-edge gaming technology to foster growth.

6. Digitain

Covers over 100 sports across more than 3,000 betting territories. Features AI-powered analytics for better predictions and scalable solutions for all business sizes.

Digitain, a global leader since 1999, provides award-winning sports betting and gaming platform technology. Their mission focuses on delivering innovative, flexible, and customer-centric solutions to ensure partners gain a competitive advantage. Digitain offers an extensive suite of proprietary products including a versatile Sportsbook (with multiple regional views like European, African, Asian), Casino, Live Dealer, Esports, Virtual Sports, and Fast Games. These are available across online, mobile, and retail channels.

Key offerings also include the Centrivo platforms and Paydrom payment gateway. Digitain provides both comprehensive Turnkey solutions, managing the technology while partners handle marketing, and modular API integrations for seamless platform enhancement. With over 1,800 team members supporting 150+ partners globally, Digitain attributes its success to technological expertise and a strong focus on partner requirements.

7. NSoft

Provides over 890 live betting events annually along with self-service kiosk betting machines and advanced fraud prevention measures.

NSoft positions itself as a "One-Stop-Shop" for the betting and gaming industry, built on strong partnerships, unique customer care, and smart software solutions. Their diverse product palette includes hardware like self-service betting terminals and a comprehensive software suite. This features an extensive Sportsbook (over 890,000 annual live and pre-match events), Casino, Live Casino, and an acclaimed Virtual Sports offering noted for its 3D graphics.

NSoft’s flexible "Seven" platform is omnichannel and scalable, with the Seven Aggregator enabling single-wallet integration for all products across any channel. Their commitment to quality and cutting-edge technology is evidenced by numerous prestigious industry awards, prominently recognizing them as a leading Virtual Sports Supplier and for excellence in customer service.

8. EveryMatrix

Offers integrated payment processing, risk management tools, live streaming, and in-play betting options for a seamless experience.

EveryMatrix offers modular, API-driven iGaming solutions, empowering clients to unleash bold ideas and deliver outstanding player experiences in regulated markets. Their flexible product suite, including EngageSuite and Omnichannel Betting, allows tools to function as an entire platform or integrate independently with existing systems.

Key offerings cover Casino Integration, Sports Betting Solutions, Gaming Management, Affiliate and Agent systems, a Cross-Product Bonus System (like Bonus Guardian), Jackpot Management, Gaming Content Aggregation, and Payments Processing. EveryMatrix excels in navigating complex regulatory landscapes, actively helping operators enter new jurisdictions. They are licensed or certified in numerous markets worldwide, demonstrating their technology's adaptability to meet specific local requirements and facilitate operator expansion.

9. Soft2Bet

Combines casino games with sportsbook software, offering over 600,000 pre-match events and geo-oriented sports betting options.

Soft2Bet delivers robust in-house iGaming platform solutions featuring a scalable microservices architecture, ensuring 99.99% uptime, high local adaptability, and top-tier security. The platform includes an advanced Gamification Engine, comprehensive Player Account Management (PAM), real-time Reporting & BI tools, and an in-house CMS offering partners 24/7 content control and localized configurations.

An integrated Affiliate Management System, alongside KYC services, risk management, and 24/7 multilingual customer support, enhances operational efficiency. Their flagship Turnkey online casino solution provides unlimited customization opportunities, including individual design, bespoke bonus systems, and personalized gamification. This enables clients to create unique, engaging player experiences tailored for specific market needs and regulatory compliance.

10. Altenar

Delivers white-label sportsbook solutions with integrated marketing systems, logical data feeds, and strong risk management tools.

Altenar, a sports betting software provider, delivers "best in class," stable, and flexible solutions for licensed operators. Their in-house developed software, powered by premium official data feeds, offers unparalleled customization. Solutions range from a fully-managed Sportsbook Module – featuring extensive live event coverage, Bet Builder, and a comprehensive bonus engine – to a full-stack Turnkey Sportsbook platform with an integrated Player Account Management (PAM) system.

Altenar also provides comprehensive Retail solutions, including Self-Service Betting Terminals, and White Label options for rapid market entry and sustained growth. With deep expertise in multiple regulated jurisdictions, they offer region-specific content, tailored bonus tools, and ensure products align with local requirements. Their ISO 27001 certification underscores a strong commitment to data security.

11. Playtech

Omni-channel solutions with seamless integration across online/retail platforms for a unified experience.

Playtech, a leading technology company with over 25 years of global gambling industry expertise, powers innovative and safer gambling solutions. Their flagship PAM+ platform provides comprehensive Player Account Management, boasting advanced player engagement and promotion tools, powerful responsible gaming features, and out-of-the-box integrations, all supporting multiple regulatory jurisdictions.

Playtech’s diverse product suite – including Casino (from 8 content studios), Live, Sports, Poker, Bingo, and Retail – offers unmatched flexibility and seamless integration. A core focus is on responsible business practices and raising industry standards for safer gambling, exemplified by their BetBuddy analytics platform. Playtech partners with operators worldwide, emphasizing shared success and leadership in regulated markets, underpinned by a strong commitment to sustainability and ethical conduct.

12. Fanatics Sportsbook

A mobile-friendly platform offering exclusive rewards programs to enhance user loyalty and engagement.

Fanatics offers both a Casino and Sportsbook, also available as a combined "Fanatics Sportsbook & Casino" platform. Fanatics Casino features popular games like slots, roulette, and an exclusive Fanatics Blackjack. New casino users can choose their own Welcome Offer.

Fanatics Sportsbook allows betting on various sports and, where available, includes casino games. A key feature across the sportsbook and combined platform is the ability to earn FanCash on bets. This FanCash can then be spent on team merchandise ("swag") or used for additional bets. The platform is currently live in numerous US states, including Arizona, Colorado, New York, and Pennsylvania, with pre-registration available for states where it has not yet launched.

13. BetMGM

Features live event streaming, seamless payment options, and a strong focus on user-friendly mobile experiences.

BetMGM, a joint venture of MGM Resorts International and Entain Holdings, is a leading force in U.S. sports betting and online gaming. Their mission is to deliver personal, powerful, and fun experiences through innovative digital technology. Operating in 29 markets with reported 2024 net revenue exceeding $2.1 billion, BetMGM is MGM's exclusive sports betting partner.

The company is highly acclaimed, having won "Casino Operator of the Year" eight times. BetMGM also spearheads online casino gaming through its flagship BetMGM.com (offering sports, casino, and poker) and diverse sister brands including Borgata Online, PartyCasino, PartyPoker, and Wheel of Fortune Casino, providing a wide array of entertainment. They focus on innovation and responsible gaming.

14. Crustlab

Provides omnichannel solutions with immersive gaming experiences designed to enhance user engagement across multiple platforms.

CrustLab is a software development company with over 7 years of experience and 50+ successful projects, specializing in iGaming excellence. Born from a passion for technology and iGaming, they offer comprehensive services including web and mobile app development (Android, iOS, Flutter), product design, and maintenance.

CrustLab draws on deep domain expertise in Casino, Sports Betting, Blockchain, and Fintech to deliver tailored solutions. As product-driven innovators, they guide clients through the full product lifecycle – from discovery, consulting, and UX/UI design to development and ongoing maintenance. Their business-focused approach aims to implement software that achieves specific client goals, helping businesses leverage mobile traffic and build scalable platforms, earning positive customer testimonials for their dedication and product quality.

15. BtoBet

Offers scalable global solutions with player account management tools tailored to regulated markets worldwide.

BtoBet is a globally trusted iGaming platform, offering operators a vast portfolio of over 8000 games from 100+ providers via a single integration. Their diverse offerings include realistic Virtual Sports designed to boost revenue and player retention, alongside a simplified Lottery vertical for portfolio diversification.

A key differentiator is BtoBet's commitment to operator autonomy, allowing businesses to manage their strategies independently without technological constraints. The platform provides customized and tailored solutions to make each brand unique. BtoBet has a strategic focus on key regions like Europe, Africa, and Latin America, delivering dedicated content and localized betting experiences. They also provide in-depth industry reports to support their partners.

16. Singular

Focuses on customizable UI/UX designs with full odds control to help operators stand out in competitive markets.

Singular provides an end-to-end attribution and analytics platform designed for "smarter insights and faster growth." It empowers marketing teams with accurate, actionable cross-platform analytics, leading to benefits like doubled conversion rates and over 15 hours saved weekly by eliminating manual data work.

Key solutions include Marketing Analytics, Cost Aggregation (unifying ad spend data), Marketing ETL, Mobile Attribution, industry-leading Fraud Prevention, and Ad Monetization analysis. Singular differentiates by connecting and unifying siloed marketing data from any source, automating standardization for error-proof insights, and delivering highly accurate cost and ROI reporting. This creates a single source of truth, enabling teams to optimize campaigns effectively and uncover ROI across the entire customer journey.

17. Amelco

Delivers scalable trading platforms with advanced risk management tools for operators looking to expand globally.

Amelco, emphasizing "TECHNOLOGY iN PLAY," delivers sports betting, casino, lottery, and financial products through a robust omni-channel technology approach. Their primary business objective is to generate maximum revenue for clients while ensuring an enhanced user experience, crafted by their expert Trading, Product Development, and Operations Teams.

The company offers a range of solutions designed to solve real business problems for operators. These include White Label Sportbooks, comprehensive Lottery and Casino packages, integrated Omni-Channel Retail systems, Financial Trading products, and full Managed Services. These offerings aim to provide a complete suite for businesses in the betting and gaming industry.

18. SoftSwiss

Crypto-friendly sportsbook solutions with robust security measures tailored for blockchain-based transactions.

SOFTSWISS is a leading, award-winning iGaming software supplier with 15 years of expertise, renowned as the #1 provider in crypto gambling. Their comprehensive product suite includes a Game Aggregator (30,000+ games from 300+ studios via a single API), a high-performance Sportsbook, a scalable Casino Platform, Affilka for affiliate management, a Jackpot Aggregator, Lotto Software, and extensive Managed Services like player support and anti-fraud.

These products can be delivered as standalone solutions or combined into a unified iGaming platform, with offerings including Turnkey Casino, specialized Crypto Casino, and White Label solutions. Supporting over 1,300 brands with a team of 2,000+ employees, SOFTSWISS ensures top-tier security (ISO 27001 certified) and continuous innovation to help online casino and bookmaking businesses succeed.

19. Arland

Provides high-performance APIs with marketing services that enable operators to customize their sportsbook offerings effectively.

With 24 years of iGaming experience, Arland Technologies offers all-in-one sports betting software for businesses of any size, supported by an extensive partner network. Their latest platform, "Bookmaker NEXT," boasts high flexibility, innovative frontends, powerful management tools, and an open, future-proof architecture using modern technologies.

Key components include an optimized CMS for dynamic content and layout adjustments via widgets, enabling quick marketing reactions. They provide premium events and odds through leading data feed providers like Betradar. An integrated CRM facilitates targeted, data-driven marketing campaigns, while robust risk management, including Betradar MTS integration, optimizes operational success. Arland aims to deliver high-end software and industry expertise, enabling clients to differentiate and achieve sustainable growth.

20. NuxGame

Offers over 370,000 monthly events with third-party integrations for casino games, esports betting, and virtual sports options.

NuxGame is a leading iGaming software and platform provider, offering flexible solutions tailored to diverse business needs, from ready-made online casinos and sportsbooks to swift API integration or full platforms. Their Game Aggregator provides access to over 14,500 games from 120+ providers via a single API.

Core offerings include highly customizable Online Casino software (with innovative Crypto Casino options supporting 30+ cryptocurrencies), a high-performance Sportsbook with live features, and comprehensive Agent and Affiliate systems. NuxGame ensures rapid deployment, 24/7 customer support, advanced anti-fraud protection, and an intuitive back-office. Their Turnkey and API solutions are designed for stable, uninterrupted performance, helping iGaming businesses of all sizes thrive with reliable and excellent software designed for efficient data collection and client retention.

21. SBTech (DraftKings)

Known for its real-time data analytics tools that enhance in-play betting experiences while ensuring platform stability.

DraftKings positions itself as "America's Top-Rated Sportsbook," offering a comprehensive suite of gaming options. Their platform includes Sportsbook for betting on various sports, Daily Fantasy Sports for cash prizes, the Pick6 fantasy game, a Casino with classic and exclusive games, and DK Horse for wagering on horse racing.

DraftKings emphasizes an "all-in-one" experience, available in numerous US states with ongoing expansion. Key features include extensive Live Betting markets, robust Player Props, Same Game Parlays, free and paid Pools, daily Odds Boosts, and regular promotions. New customers can benefit from a play-through bonus. They aim to make betting accessible and engaging with over 1,000 ways to bet across 18+ sports.

22. SportRadar

Specializes in real-time data feeds covering thousands of sports events globally along with fraud detection tools for operators.

Sportradar, "The Sports Technology Company," reimagines immersive experiences for sports fans and bettors using AI, computer vision, and predictive insights. As a mission-critical technology leader, they provide comprehensive solutions across the sports ecosystem.

For betting and gaming operators, Sportradar acts as a 360° one-stop shop, offering advanced trading & risk management (like AI-driven Alpha Odds), marketing services, and platforms. Media and tech companies benefit from their expansive data, content, and audiovisual services to maximize fan engagement. Furthermore, Sportradar empowers teams, leagues, and federations with coaching and scouting tools (Synergy) and is a key partner in safeguarding sports integrity globally through partnerships and dedicated integrity services.

23. iGaming Platform (iGP)

A flexible platform offering multi-currency support, affiliate marketing tools, and seamless integration options for sportsbooks.

iGaming Platform (iGP), founded in 2016, provides a comprehensive iGaming solution powering 40+ live casinos with over 10,000 games from 100+ providers. Their core platform is enhanced by proprietary technologies, including a CMS and Game Aggregator, extensive 3rd-party integrations for seamless operations, and fully-managed services covering technical support to marketing campaigns.

iGP offers diverse solutions such as a secure Crypto Casino, a Turnkey Casino option that assists with licensing, a White Label Casino for rapid brand launch, and a customizable Sportsbook with a dedicated back office. Built on pillars of flexibility, speed to launch, and innovation, iGP delivers a complete suite designed to meet all iGaming business needs effectively, from multi-language support to security features.

24. Aristocrat Interactive / Aspire Global / NeoGames

‍Focuses on turnkey solutions that include player account management systems, compliance tools, and omnichannel capabilities.

Aristocrat Interactive is transforming online gaming, iLottery, and entertainment, serving the entire online Real Money Gaming (RMG) industry in regulated markets. They operate through five key segments: Gaming Systems, iLottery (as the #1 US provider), iGaming & Sports, iGaming White-Label, and Content & Aggregation.

Aristocrat Interactive provides partners in casinos, sports, and government with world-class content (440+ titles), full-service iLottery capabilities, powerful Player Account Management, a flexible Sportsbook solution, and bespoke managed services. With 2,100 team members across 10 countries, they offer scalable, customizable technology. Their mission is to inspire players and be a long-term partner, seamlessly bridging land-based operations to the new interactive era.

25. BetRadar (Sportradar)

Leading provider of live odds feeds, risk management services, and AI-driven analytics for sportsbooks worldwide.

Betradar, a Sportradar brand, is the world's leading provider of sports betting solutions, serving over 900 operators across 120 countries. Their comprehensive portfolio merges cutting-edge AI technology with deep industry expertise, delivering superior trading solutions like Alpha Odds (for margin maximization), engaging content, unrivaled marketing capacities, and powerful platform capabilities.

Betradar offers ORAKO, an all-in-one sportsbook solution providing sports data, betting content, omnichannel frontends, management, and marketing services. With a flexible, modular approach, they cater to both new and existing operators, offering complete turnkey solutions or specialized services. This ensures businesses get precisely what they need to launch successfully, optimize operations, and thrive in today's competitive market, all aimed at defining betting excellence.

26. Betinvest

‍Specializes in advanced sports entertainment solutions combining exclusive esports, fast sports, and AI-driven products for enhanced user engagement and business growth.

Betinvest is a UK-incorporated, full-cycle international sports entertainment technology provider with over twenty years of experience, currently operating worldwide. They deliver comprehensive solutions ranging from sportsbook iFrames to fully-managed platform stacks, all powered by in-house developed technology and premium data feeds from official sources.

Betinvest operates through five key solution areas: Sportsbook iFrame (seamlessly integrated online casino solutions), Odds Feed API (real-time pre-match and live data for thousands of events), AI Tournaments (featuring SportyfAI's machine learning-driven simulated reality leagues with 600 matches daily), Esports (exclusive tournaments including CyberLive!Arena and Esport Pro Club with 20,000+ monthly events), and Fast Sports (dynamic table tennis, beach volleyball, and short football competitions).

With over 350 professional in-house traders, 260 IT specialists, advanced AI technologies, and 24/7 customer support, Betinvest provides operators with reliable odds, high-quality RTMP streams, real-time statistics, and anti-fraud services. Their mission is to deliver innovative, flexible solutions that enhance user engagement and help operators achieve ambitious business goals while maintaining operational excellence across all channels.

27. GR8 Tech

GR8 Tech builds sportsbook and gaming platforms using AI and flexible modules. They help both new and established companies with complete B2B services.

GR8 Tech provides gaming technology to operators around the world. They offer everything from full platforms to individual tools, all using machine learning and AI to help businesses perform better.

The company has six main services: Hyper Turnkey Platform (everything you need to start a gaming business), ULTIM8 Sportsbook iFrame (quick integration with AI revenue tools), White Label Platform (customizable branded solutions), Casino with Infinite Providers Aggregation (manages huge game libraries), and Acceler8 Affiliate Platform (handles affiliate programs). You can also pick individual modules like GR8 Sportsbook, GR8 Casino, GR8 CRM, GR8 Payment Gateway, and back office tools.

GR8 Tech has worked on over 100 projects worldwide and won several industry awards. They give operators AI-powered personalization, advanced player segmentation, and technology that scales with growth. Their goal is simple: help gaming businesses grow faster and enter new markets using proven technology that increases revenue and makes operations smoother.

28. Finnplay

Specializes in trusted, fully integrated iGaming platforms that combine compliance, innovation, and personalized service for regulated markets.

Finnplay is the leading Nordic provider of casino and sportsbook technology, supporting licensed operators with its open, mobile-first Titan® platform. Their solutions excel in compliance, responsible gaming, localization, and agile development, powering brands across the Netherlands, Sweden, Lithuania, and more. Finnplay’s 360 Services ensure responsive support, while tools like Engagement Manager and FinnSafe deliver advanced player segmentation, campaign automation, and real-time regulatory reporting.

Their “Platform of Cooperation” philosophy connects operators, regulators, and players, fostering transparency and long-term success. With a strong focus on innovation and tailored attention, Finnplay helps brands accelerate growth, navigate complex jurisdictions, and deliver unique, compliant gaming experiences in the evolving iGaming landscape.

29. Quytech

Provider of custom technology solutions powered by AI, blockchain, and next-gen digital innovation.

Quynntech builds tailored apps and digital products for startups, enterprises, and small businesses, optimizing processes and driving growth across 50+ countries and 30+ industries. With 14+ years of experience, over 1,000 projects delivered, and a 98% client retention rate, Quytech’s offerings include mobile app, AI/ML, blockchain, AR/VR, SaaS, and CRM development.

Their client-first, innovation-driven approach, strong security standards, and proven track record with Fortune 500 brands make them a trusted partner for digital transformation.

30. Innosoft Group

Specializes in innovative software solutions for gaming, betting, and emerging technologies.

With over a decade of experience, Innosoft offers custom development in casino games, sports betting, lottery, slots, iGaming, AI/ML, AR/VR, blockchain, and business intelligence. Their expert team collaborates closely with clients to deliver secure, scalable, and profitable platforms tailored to unique business needs.

Innosoft empowers companies to harness technology for growth and industry transformation, supporting projects from concept to launch. Contact them to shape your idea into a next-generation solution.

31. Betfoc

Delivers comprehensive, customizable iGaming solutions, specializing in white label sports betting, casino, lottery, and turnkey platforms.

With over a decade of experience, Betfoc supports rapid deployment, 24/7 support, fraud prevention, and seamless API integration. Their offerings include ready-to-launch sportsbook, casino, crypto casino, betting exchange, fast games, and lottery solutions, all with international licensing and regulatory compliance.

Betfoc’s platforms are designed for scalability, cost-efficiency, and global reach, serving over 5 million users and powering 358+ platforms. Partners benefit from robust backend setup, marketing, and legal consultation for a fully managed iGaming experience.

32. BR Softech

BR Softech is a global, award-winning game development studio delivering high-performance, custom games for clients worldwide.

With 13+ years of experience, 2,700+ projects, and 1,600+ satisfied clients, their expert team uses cutting-edge technologies, including AI, blockchain, AR/VR, and more, to create engaging mobile, web, and cross-platform games across genres.

BR Softech offers end-to-end solutions, flexible collaboration, and dedicated project management, ensuring seamless delivery and client satisfaction. Their SkillWaala initiative provides free tech education, supporting industry-ready talent. Offices span India, the USA, Canada, and Australia, serving both B2B and B2C businesses with integrity and innovation.

33. Limeup

Delivers impactful digital products, specializing in custom software and mobile app development for startups and enterprises worldwide.

Limeup’s services span software development, UI/UX design, and flexible cooperation models such as outsourcing, dedicated teams, and staff augmentation.

Their portfolio includes solutions for real estate, HR, finance, healthcare, logistics, and manufacturing, with clients like Vodafone and HousePro. By leveraging user insights and advanced technology, Limeup turns forward-thinking ideas into scalable, high-performance digital solutions that streamline operations and drive innovation across industries.

34. OpenBet

OpenBet delivers industry-leading sports betting and gaming solutions, powering the world’s top operators with robust, scalable technology and tailored services.

With 25+ years of experience, 200+ global clients, and 85 licenses, OpenBet enables seamless, high-volume betting – processing over 100,000 peak bets per minute and ensuring 100% uptime for major events.

Their modular platform supports rapid launches and compliance across all major regions, while partnerships with brands like FanDuel, Sky Bet, and Tabcorp highlight their global reach. OpenBet’s innovation, reliability, and commitment to premium user experiences set the standard in betting entertainment

35. OddsMatrix

‍OddsMatrix delivers real-time sports betting data solutions, empowering bookmakers and platform providers with reliable, customizable feeds and APIs for odds, scores, and settlements across sports and esports.

Serving 40+ B2C and B2B companies, OddsMatrix covers 75+ traditional sports and 23 esports, offering over 320,000 pre-live and live matches monthly with zero latency and high uptime. Products include bookmaker and market data feeds, historical odds, data widgets, and exclusive live betting content.

With fast integration, robust back-office controls, and multiple cross-checked data sources, OddsMatrix ensures accuracy, performance, and seamless betting experiences for operators worldwide.

36. Innosoft UAE

Dubai-based leader in next-generation technology solutions, specializing in iGaming, blockchain, and artificial intelligence for diverse industries worldwide.

With over a decade of experience and 800+ projects delivered, Innosoft offers end-to-end services including game development, blockchain applications, AI/ML consulting, metaverse and Web3 solutions, and IoT integration. Their expert team delivers secure, scalable, and innovative platforms tailored to each client’s needs, supporting sectors from entertainment and fintech to healthcare, logistics, and education.

Innosoft’s client-centric approach, advanced technology stack, and proven track record ensure reliable, future-ready digital transformation for businesses seeking to excel in a rapidly evolving digital landscape.

37. Suffescom Solutions

Suffescom Solutions empowers modern businesses with innovative software, mobile app, and web development, specializing in AI, blockchain, and Web3 technologies.

Serving startups, enterprises, government, and NGOs, Suffescom delivers tailored solutions that automate tasks, boost productivity, and drive digital transformation across industries such as healthcare, fintech, logistics, and e-commerce. Their expertise spans AI chatbots, metaverse development, and comprehensive consulting services, ensuring compliance and scalability.

With a global team of 250+ experts, 1,250+ clients, and 30+ industry awards, Suffescom is recognized for high-performance results, client-centric service, and a proven track record in delivering impactful digital experiences that elevate brands worldwide.

38. Pie Gaming

Delivers next-generation iGaming and casino software solutions, specializing in robust, customizable platforms for operators of all sizes.

Pie Gaming’s offerings include white label, turnkey, and fully custom iGaming services, featuring a sophisticated Player Account Management (PAM) system, seamless sportsbook and casino integrations, and crypto-ready solutions. The platform is built for reliability, scalability, and regulatory compliance, supporting over 60 iGaming solutions and 40+ third-party integrations across 30+ countries.

With a decade of industry expertise, a business-oriented approach, and a focus on intuitive user experience, PieGaming empowers clients to launch, manage, and grow successful online gaming ventures in a rapidly evolving global market.

39. Sirplay

Sirplay delivers comprehensive, turnkey casino and sports betting software solutions, enabling operators to launch fully equipped online casinos and sportsbooks – including crypto gaming, licensing, and payment integrations.

Their customizable platform supports both fiat and cryptocurrencies, offering white label and turnkey options, fast activation, and seamless management for online and retail markets. Sirplay’s suite includes over 30,000 games, live casino, Web3 integration, and robust risk management powered by AI.

Operators benefit from advanced affiliate systems, KYC, fraud detection, and regulatory compliance, with certified software tested by leading industry bodies. Sirplay’s flexible APIs and iFrame integrations ensure rapid deployment, scalability, and a secure, engaging user experience across global markets.

40. Sportingtech

Delivers a fully customizable iGaming platform designed for localized growth, enabling operators to differentiate their brands and maximize player engagement.

Sportingtec’s award-winning casino and sportsbook suite combines intuitive user experiences, deep market insight, and regulatory excellence to drive retention and revenue. Their platform is built for reliability and scalability, ensuring smooth performance even during peak events and supporting long-term business expansion.

Operators benefit from streamlined back-office tools, flexible configuration for local markets, and innovative AI-powered features like Bet Assist. Sportingtech empowers partners to stand out in the global iGaming arena with tailored, high-performance solutions that adapt to evolving industry needs.

Emerging Trends in Sports Betting Software

AI & Machine Learning Enhancements

AI is revolutionizing sports betting by analyzing vast datasets to improve predictions. Machine learning models help track player stats, weather conditions, and fan sentiment to generate precise insights.

Blockchain Integration

Blockchain ensures secure transactions and transparency. Features like smart contracts automate payouts, eliminating disputes between bettors and operators.

AR & VR Experiences

Augmented reality overlays real-time statistics during live games, while virtual reality creates immersive environments where users can place bets in casino-like settings.

Esports Betting Growth

Esports betting is gaining traction among younger audiences. Platforms now offer tailored options for games like CS:GO and Valorant, supported by AI-driven analytics.

FAQ

What is sports betting software and what does it do?
Sports betting software is a digital platform that manages the entire betting process, including odds calculation, bet placement, user accounts, payment processing, and results settlement. It ensures a seamless, secure, and fair experience for both operators and bettors.

How does sports betting software handle real-time data?
Top platforms integrate live data feeds and update odds instantly to reflect real-world events. This real-time synchronization is crucial for in-play betting and accurate bet settlements.

What are the most important features to look for in sports betting software?
Key features include a user-friendly interface, robust security, multi-currency and multi-language support, live streaming, comprehensive payment options (including cryptocurrencies), automated odds scanning, and mobile compatibility.

How do platforms ensure fairness and transparency?
Reputable software uses certified random number generators (RNGs), regular third-party audits, and transparent reporting to comply with industry standards and regulatory requirements.

Can I integrate sports betting software with other systems?
Yes, most modern solutions offer API integrations, allowing operators to connect with external payment gateways, CRM systems, affiliate platforms, and third-party content providers for a more tailored offering.

What role does AI play in sports betting software?
AI is increasingly used for predictive modeling, risk management, personalized recommendations, and detecting suspicious betting patterns, enhancing both player experience and operational security.

How does the software handle peak traffic during major events?
Scalable, cloud-based architectures and distributed databases are used to manage large surges in user activity, ensuring fast performance and high availability even during events like the Super Bowl or World Cup.

Is it possible to offer betting on both traditional and esports?
Yes, most advanced platforms now support a wide variety of sports, including football, basketball, tennis, and esports like CS:GO and Dota 2, catering to diverse bettor interests.

How do payment systems work in sports betting software?
Integrated payment gateways allow users to deposit and withdraw funds securely using credit cards, e-wallets, bank transfers, and cryptocurrencies. Automated payout systems ensure timely settlements.

What compliance and regulatory challenges do operators face?
Operators must adhere to local and international gambling laws, including KYC/AML procedures, data protection, and responsible gaming mandates. Software often includes built-in compliance tools to help meet these requirements.

How is user data protected?
Sports betting software employs encryption, secure authentication, and continuous monitoring to safeguard personal and financial information against breaches and fraud.

What is the difference between white label and turnkey sports betting software?
White label solutions provide a ready-made platform that can be branded by the operator, while turnkey solutions offer more customization and control over features, integrations, and user experience.

How do operators test and maintain sports betting software?
Continuous integration, automated testing, and regular updates are essential to ensure platform stability, security, and compliance with evolving regulations and market needs.

What are surebets or arbitrage opportunities, and how does software help?
Surebets involve placing bets on all possible outcomes across different bookmakers to guarantee a profit. Specialized software can scan multiple sportsbooks to identify these opportunities in real time.

Can sports betting software help with player retention and engagement?
Yes, features like gamification, loyalty programs, personalized offers, and real-time notifications are built into many platforms to boost engagement and retention.

How do operators choose the right sports betting software provider?
Key considerations include technology stack, scalability, compliance support, cost, integration capabilities, and the provider’s reputation for reliability and innovation.

Final Words

The sports betting software landscape in 2025 is defined by rapid innovation, fierce competition, and a relentless focus on user experience and regulatory compliance. As the global market surges toward a projected $221.1 billion in growth by 2029, operators are turning to advanced platforms that harness AI, blockchain, and real-time analytics to deliver personalized, secure, and engaging betting environments. The rise of micro-betting, omnichannel solutions, and seamless integrations is reshaping how players interact with sportsbooks, demanding robust back-end systems and intuitive front-end design.

Choosing the right software provider is now more critical than ever, as it influences everything from player retention and operational efficiency to compliance and scalability. By taking advantage of the capabilities of top-tier providers, operators can position themselves for long-term success in an industry where technology, trust, and tailored experiences drive growth and set leaders apart from the competition.

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