iGaming in Ontario: A Model of Growth and Innovation

Ontario’s regulated iGaming market has become a standout success story, setting new benchmarks for online gambling in North America. Now in its third year, the province’s iGaming sector continues to deliver record-breaking results and positive impacts for both players and the broader economy.

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Record Revenue and Player Engagement

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• In the 2024-25 fiscal year, Ontario’s online gambling market generated CA$3.2 billion in gross gaming revenue, marking a 32% year-over-year increase since regulation began in 2022.
• Total wagers soared to CA$82.7 billion, up 31% from the previous year, with online casino games leading the way at CA$2.4 billion in revenue and CA$69.6 billion in wagers.
• Sports betting and peer-to-peer poker also showed strong performance, with betting revenue rising 23% to CA$724 million and poker holding steady at CA$66 million.

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A Safer, More Dynamic Market

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• Ontario’s open, competitive framework now hosts 49 licensed operators across 84 gaming sites, ensuring a wide variety of choices for consumers.
• The market’s growth has been accompanied by efforts to channel players toward regulated sites, with 83.7% of Ontarians now choosing licensed platforms, significantly from pre-regulation days when most online gambling occurred on unregulated sites.
• The regulated environment has been praised for offering a safer, more transparent experience for players, with ongoing initiatives to further reduce participation in the unregulated market.

Economic Contributions and Industry Leadership

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• The iGaming sector’s expansion has brought substantial economic benefits, supporting nearly 15,000 jobs and contributing over a billion dollars to government revenues in its second year.
• Ontario’s model of private competition under strict regulation is now seen as a blueprint for other provinces considering similar reforms, helping to shape the future of online gambling in Canada.

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Unified CRM & Gamification Solution for iGaming - Smartico 

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Smartico has emerged as a leader in providing gamification solutions for the iGaming and banking industries. Their all-in-one platform combines CRM automation, gamification, and engagement tools to help financial institutions boost customer retention and engagement.

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Key Features:

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Our platform offers a range of powerful features:

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CRM Automation: We streamline every step of the player journey, from onboarding to loyalty, with hyper-personalized messaging and automated workflows.

Gamification: Our customizable gamification tools bring fun, rewards, and loyalty seamlessly integrated within your CRM.

Free-to-Play Games: We offer a suite of customizable mini-games like the Loyalty Wheel, Scratch cards, and Daily Loot Boxes to boost player engagement.

Bonus Engine: Our system helps lower bonus costs with rewards tailored to player behavior, manageable in real-time or scheduled for optimal impact.

Jackpots: We provide customizable jackpots, both player-funded and operator-funded, to enhance any game from any provider.

AI Models: Our AI turns player data into actionable predictions, helping optimize engagement, prevent churn, and deliver rewards at the perfect moment.

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Integration and Support:

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One of our key strengths is our effortless integration process. Our engineers manage the entire integration, reducing the load on your R&D resources. We support all major SMS, email, and instant messaging providers, and we integrate with all iGaming platforms.

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Expertise and Partnership:

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We're not just a software provider; we're a partner invested in your growth. Our team works alongside you to build CRM expertise within your team, guiding strategy and offering practical insights throughout our partnership.

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Pricing and Availability:

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Our pricing is based on monthly active users and includes both CRM automation and gamification, along with a dedicated Success Manager. While we don't offer a trial version, we're happy to provide a detailed demo to show you exactly how Smartico works.

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Results: While specific metrics aren't publicly available, Smartico's clients have reported significant improvements in customer engagement and retention rates. The platform's ability to tailor rewards and challenges to individual user behaviors has proven particularly effective.

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