Indonesia’s Gaming Industry: A New Economic Frontier

Unleashing the Potential of a Digital Powerhouse

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Indonesia is poised to transform its gaming industry into a cornerstone of economic growth, with ambitious plans to harness its creative and digital potential. The Ministry of Communication and Digital (Komdigi) has identified the gaming sector as a key driver for a self-reliant, globally competitive digital economy. Far beyond entertainment, gaming is emerging as a dynamic force for innovation, job creation, and international influence.

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A Strategic Vision for Growth

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The government’s strategy goes beyond recognizing the gaming industry’s economic promise—it’s about crafting policies that resonate with the needs of developers, studios, and talent. By engaging directly with industry stakeholders, Komdigi aims to create a supportive ecosystem that fosters creativity and competitiveness. This collaborative approach ensures that policies are not just top-down mandates but practical solutions tailored to the sector’s unique challenges.

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To fuel this vision, Komdigi is launching the Innovation Hub program in Jakarta, Medan, and Surabaya. These hubs will serve as incubators for new gaming studios, offering resources, mentorship, and training to nurture the next generation of developers. Additionally, the Indonesia Game Developer Exchange (IGDX), scheduled for October 9–11, 2025, in Bali, will bring together industry leaders, creators, and investors to solidify Indonesia’s position as a gaming hub. This landmark event will showcase the nation’s talent and foster partnerships to elevate the industry on the global stage.

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The Numbers Tell the Story

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The global gaming market, valued at $187 billion, dwarfs the combined worth of the film and music industries. Indonesia’s gaming market, currently worth Rp 30 trillion ($1.9 billion), leads Southeast Asia and ranks 15th worldwide. Yet, local developers capture only 2.5% of this market—roughly Rp 750 billion annually—while foreign games dominate the remaining 97.5%. This gap highlights both a challenge and an opportunity: to empower local creators to claim a larger share of the market.

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The Indonesian Game Association (AGI) emphasizes that access to initial funding remains a critical barrier for local developers. Without adequate capital, many promising studios struggle to scale or compete with international giants. Addressing this issue is a priority for the government, which is actively exploring ways to bridge the funding gap.

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Bridging Gaps Through Collaboration

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Komdigi is taking swift action to address these challenges. The ministry has initiated a comprehensive mapping of collaboration opportunities, engaging with industry players to identify actionable solutions. From funding programs to infrastructure support, the goal is to create a thriving ecosystem where local developers can flourish. A detailed report on these initiatives is expected soon, paving the way for targeted interventions that align with the industry’s needs.

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A Global Leader in the Making

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Indonesia’s gaming industry is more than an economic opportunity—it’s a chance to showcase the nation’s creativity and technological prowess. With a young, tech-savvy population and a government committed to fostering innovation, the country is well-positioned to become a global leader in gaming. By investing in talent, infrastructure, and partnerships, Indonesia is not just playing the game—it’s rewriting the rules.

As the Innovation Hub program rolls out and events like IGDX gain momentum, Indonesia’s gaming industry is on the cusp of a breakthrough. The journey to becoming a new economic powerhouse has begun, and the world is watching.

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Discover More About Us - Smartico

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Smartico stands out as a leading solution for iGaming operators, offering an all-in-one CRM and gamification platform. Its AI-powered tools provide actionable insights that help casinos optimize engagement and retention.

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Our platform offers a range of powerful features:

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Free-to-Play Games: We offer a suite of customizable mini-games like the Loyalty Wheel, Scratch cards, and Daily Loot Boxes to boost player engagement.

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AI Models: Our AI turns player data into actionable predictions, helping optimize engagement, prevent churn, and deliver rewards at the perfect moment.

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We're not just a software provider; we're a partner invested in your growth. Our team works alongside you to build CRM expertise within your team, guiding strategy and offering practical insights throughout our partnership.

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Pricing and Availability:

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Our pricing is based on monthly active users and includes both CRM automation and gamification, along with a dedicated Success Manager. While we don't offer a trial version, we're happy to provide a detailed demo to show you exactly how Smartico works.

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At Smartico, we're committed to helping iGaming businesses improve retention and engagement. We'd love to show you how our platform can benefit your operations. Feel free to book a demo or reach out with any questions you might have.

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