New Jersey Sets Record with $6.3 Billion in Gambling Revenue for 2025

In a remarkable year for the gambling industry, New Jersey achieved a record-breaking $6.30 billion in revenue for 2025. This figure represents a 9.0% increase from the previous year's record of $5.78 billion, according to the New Jersey Division of Gaming Enforcement (NJDGE). The growth was driven primarily by significant gains in the iGaming and sports betting sectors, while land-based casinos experienced a slight decline.

iGaming: A Standout Performance

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iGaming was the star performer in 2025, with revenue soaring by 24% to reach $2.39 billion. This surge brought iGaming close to surpassing land-based casinos, which generated $2.82 billion. The majority of iGaming revenue, $2.36 billion, came from online slots and table games, marking a 24.5% year-on-year increase. However, peer-to-peer poker revenue saw a slight dip of 1.5% to $28.5 million.

Top iGaming Operators:

• DraftKings and Resorts Casino Hotel led the iGaming sector with $515 million in revenue.
• FanDuel and Golden Nugget Atlantic City followed closely with $506.6 million.
• BetMGM and Borgata secured third place with $287.7 million.

Golden Nugget emerged as the leading master licensee, generating $688.9 million in iGaming revenue, with several operators operating under its license.

Sports Betting: Another Record Year

Sports betting in New Jersey also set a new record, with revenue increasing by 8.7% to $1.09 billion. The total handle for sports betting reached an all-time high of $12.77 billion, a 6.7% increase, with $12.27 billion coming from online wagers and $499.2 million from retail.

Top Sports Betting Operators:

• FanDuel took the top spot with $459.4 million in revenue.
• DraftKings and Resorts Casino Hotel placed second with $289.1 million.
• BetMGM and Borgata were third with $70.7 million.

Land-Based Casinos: A Slight Decline

Despite being the largest source of gambling revenue, land-based casinos saw a 1.1% decline to $2.82 billion. Physical slot machine revenue fell by 0.7% to $2.10 billion, and table games revenue decreased by 2.0% to $721 million.

Top Land-Based Casinos:

• MGM’s Borgata Hotel Casino & Spa led with $738.1 million in revenue.
• Hard Rock Hotel & Casino was second with $544.9 million.
• Ocean Resort Casino ranked third with $409.7 million.

December Performance

In December, total gambling revenue in New Jersey was $522.6 million, a marginal increase of 0.1% from the previous year. iGaming continued its strong performance, setting another record with $228.0 million in revenue, up 26.5% from the previous year. Sports betting revenue, however, dropped significantly due to customer-friendly sports results, falling 42.6% to $62.8 million. Land-based casino revenue remained largely flat, decreasing by 0.3% to $231.8 million.

Overall, 2025 marked a pivotal year for New Jersey's gambling industry, with iGaming and sports betting driving growth and setting the stage for potential shifts in the market's dynamics in the future.

Unified CRM & Gamification Solution for iGaming - Smartico 

Smartico has emerged as a leader in providing gamification solutions for the iGaming and banking industries. Their all-in-one platform combines CRM automation, gamification, and engagement tools to help financial institutions boost customer retention and engagement.

Key Features:

Our platform offers a range of powerful features:

CRM Automation: We streamline every step of the player journey, from onboarding to loyalty, with hyper-personalized messaging and automated workflows.

Gamification: Our customizable gamification tools bring fun, rewards, and loyalty seamlessly integrated within your CRM.

Free-to-Play Games: We offer a suite of customizable mini-games like the Loyalty Wheel, Scratch cards, and Daily Loot Boxes to boost player engagement.

Bonus Engine: Our system helps lower bonus costs with rewards tailored to player behavior, manageable in real-time or scheduled for optimal impact.

Jackpots: We provide customizable jackpots, both player-funded and operator-funded, to enhance any game from any provider.

AI Models: Our AI turns player data into actionable predictions, helping optimize engagement, prevent churn, and deliver rewards at the perfect moment.

Integration and Support:

One of our key strengths is our effortless integration process. Our engineers manage the entire integration, reducing the load on your R&D resources. We support all major SMS, email, and instant messaging providers, and we integrate with all iGaming platforms.

Expertise and Partnership:

We're not just a software provider; we're a partner invested in your growth. Our team works alongside you to build CRM expertise within your team, guiding strategy and offering practical insights throughout our partnership.

Pricing and Availability:

Our pricing is based on monthly active users and includes both CRM automation and gamification, along with a dedicated Success Manager. While we don't offer a trial version, we're happy to provide a detailed demo to show you exactly how Smartico works.

Results: While specific metrics aren't publicly available, Smartico's clients have reported significant improvements in customer engagement and retention rates. The platform's ability to tailor rewards and challenges to individual user behaviors has proven particularly effective.

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