How to Rank Your Online Casino on Bing SERPs and Bing Autosuggest

If you want your online casino to stand out on Bing, you’re in the right place. Bing is still a major search engine, especially for desktop users and voice search. Ranking high on Bing’s search results and appearing in Bing Autosuggest can drive quality traffic and real players to your casino. Let’s break down the steps, share the latest data, and show you how to get your casino noticed.

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To truly succeed on Bing, it’s not just about visibility—it’s about player engagement and retention. Boost your results by implementing online casino gamification strategies that make gameplay more immersive and rewarding. Pair this with a robust CRM for online casino management to personalize offers and re-engage dormant users. Looking to scale? Learn how to increase average revenue per online casino gamer and build a lasting brand with support from an expert iGaming agency or a top-tier casino agency.

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Why Bing Matters for Online Casinos

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• Bing powers nearly 9% of global desktop searches—that’s millions of potential players.
• Bing Autosuggest can put your brand in front of users before they even finish typing.
• Bing’s audience skews slightly older and more affluent, which matches the profile of many online casino players.

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Understanding Bing’s Ranking Factors

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Bing’s algorithm is different from Google’s. Here’s what matters most for Bing SEO:

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• Exact-match keywords in titles, headers, and content.
• High-quality, original content that answers user intent.
• Desktop-first optimization (Bing still prioritizes desktop experience).
• Strong backlinks from reputable, non-competitor sites.
• Structured data and schema markup for rich snippets.
• User engagement signals (clicks, time on site, low bounce rate).
• Clear, crawlable site structure and fast loading times.

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Bing Autosuggest: How It Works

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Bing Autosuggest predicts what users are searching for as they type. Getting your casino’s keywords and brand into Autosuggest can drive more clicks and brand awareness.

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Key factors for Bing Autosuggest:

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• Search volume: The more people search for your brand or keywords, the more likely they’ll appear in Autosuggest.
• Freshness: Trending queries and new content can quickly appear in suggestions.
• User engagement: If users often select your suggestion, it rises in the list.
• Relevance: Bing uses hundreds of signals to decide which suggestions to show.

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Step-by-Step: Ranking Your Online Casino on Bing

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1. Do Smart Keyword Research

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• Use Bing’s own keyword research tool and focus on exact-match keywords.
• Target long-tail keywords like “best online casino bonuses 2025” or “safe online casino for UK players”.
• Include geo-targeted keywords for local markets.

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2. Create High-Quality, Engaging Content

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• Write in-depth guides, game reviews, and bonus explanations.
• Use a conversational tone and keep sentences clear and easy to read.
• Add images, videos, and interactive elements to keep users engaged.
• Update your content regularly to keep it fresh.

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3. Optimize for Bing’s Technical Preferences

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• Make sure your site loads fast—53% of users leave if a site takes over 3 seconds to load.
• Use a desktop-first design but keep your site responsive for mobile.
• Submit an XML sitemap via Bing Webmaster Tools.
• Fix crawl errors and broken links.

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4. Use Schema Markup for Rich Snippets

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• Add Review Schema for game and casino reviews.
• Use FAQ Schema to answer common player questions directly in search results.
• Implement HowTo Schema for step-by-step guides.

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5. Build Quality Backlinks

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• Guest post on reputable iGaming blogs (not competitors).
• Get listed in trusted directories and industry news sites.
• Avoid spammy link schemes—Bing and Google both penalize these.

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6. Boost Brand Searches

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• Promote your casino’s name in ads, social media, and email campaigns.
• Encourage players to search for your brand directly.
• The more people search for your casino, the more likely it appears in Bing Autosuggest.

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7. Track and Improve User Engagement

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• Use Bing Webmaster Tools to monitor clicks, impressions, and crawl errors.
• Improve your site’s navigation and internal linking.
• Add clear calls to action and bonuses to keep users on your site.

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How Smartico Can Help Your Casino Win on Bing

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Smartico stands out as a leading solution for iGaming operators, offering an all-in-one CRM and gamification platform. Its AI-powered tools provide actionable insights that help casinos optimize engagement and retention.

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Key Features:

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Our platform offers a range of powerful features:

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CRM Automation: We streamline every step of the player journey, from onboarding to loyalty, with hyper-personalized messaging and automated workflows.

Gamification: Our customizable gamification tools bring fun, rewards, and loyalty seamlessly integrated within your CRM.

Free-to-Play Games: We offer a suite of customizable mini-games like the Loyalty Wheel, Scratch cards, and Daily Loot Boxes to boost player engagement.

Bonus Engine: Our system helps lower bonus costs with rewards tailored to player behavior, manageable in real-time or scheduled for optimal impact.

Jackpots: We provide customizable jackpots, both player-funded and operator-funded, to enhance any game from any provider.

AI Models: Our AI turns player data into actionable predictions, helping optimize engagement, prevent churn, and deliver rewards at the perfect moment.

Raffle: Transforms simple promos into fun, gamified experiences that boost engagement, spark excitement, and keep users coming back.

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Integration and Support:

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One of our key strengths is our effortless integration process. Our engineers manage the entire integration, reducing the load on your R&D resources. We support all major SMS, email, and instant messaging providers, and we integrate with all iGaming platforms.

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Expertise and Partnership:

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We're not just a software provider; we're a partner invested in your growth. Our team works alongside you to build CRM expertise within your team, guiding strategy and offering practical insights throughout our partnership.

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Pricing and Availability:

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Our pricing is based on monthly active users and includes both CRM automation and gamification, along with a dedicated Success Manager. While we don't offer a trial version, we're happy to provide a detailed demo to show you exactly how Smartico works.

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At Smartico, we're committed to helping iGaming businesses improve retention and engagement. We'd love to show you how our platform can benefit your operations. Feel free to book a demo or reach out with any questions you might have.

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Bing SEO Best Practices for Online Casinos

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On-Page SEO

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• Use exact-match keywords in titles, H1s, and meta descriptions.
• Write clear, direct headlines—Bing prefers clarity over cleverness.
• Add internal links to your main pages and blog posts (e.g., CRM automation for iGaming, Gamification tools).

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Off-Page SEO

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• Build backlinks from trusted, non-competitor sites.
• Share your content on social media and iGaming forums.
• Encourage reviews and testimonials from real players.

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Technical SEO

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• Submit your sitemap and monitor crawl stats in Bing Webmaster Tools.
• Fix technical errors quickly.
• Use structured data for all games, bonuses, and reviews.

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Bing Autosuggest Tips

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• Increase branded search volume by running promotions and campaigns.
• Use exact-match keywords in your content and meta tags.
• Monitor which queries trigger your site in Autosuggest and adjust your content accordingly.

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Common Mistakes to Avoid

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• Keyword stuffing: Bing likes exact matches, but don’t overdo it.
• Ignoring desktop optimization: Bing is still desktop-first.
• Neglecting schema markup: Missing out on rich snippets means less visibility.
• Low-quality backlinks: Only pursue links from reputable, relevant sites.

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