iGB Live London 2025 is coming up fast, happening July 2-3 at ExCeL London, and it looks like it’s going to be a banger. We're talking 15,000+ people from the gaming industry, 300+ companies showing off their latest innovations, as well as tons of fun networking.

Smartico.ai and TheAffiliatePlatform (TAP) will be making their mark too, and you can meet us at Stand N44, to find out how we can help you boost your revenue with the power of unified Gamification/CRM Automation and advanced affiliate marketing.

What We're Bringing to the Show

Smartico.ai helps gaming companies keep players engaged and always hungry for more. Here's what’s on the table:

• Smart CRM tools that learn what each player likes and sends them the right offers at the right time
• Game features like missions, leaderboards, and loyalty programs that turn play into adventure
• Mini-games like spin wheels and scratch cards that players can enjoy daily
• Data analysis that helps predict when players might leave so you can do something about it

We also work with Hybrid Interaction, a CRM consulting company. Together, we help operators figure out their promotional strategies and make more money from their operations. As Yuval Mechoullam, co-founder of Smartico puts it:

"We combine our tech with real industry know-how to help clients get better results."

TheAffiliatePlatform is our affiliate management system. If you work with affiliates, this makes your life easier:

• Multi-level marketing with as many commission levels as you want
• Real-time reports so you always know what's happening
• Custom tracking links that you can set up however you need
• Fraud protection to keep your campaigns clean
• Easy integration with whatever systems you're already using

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Why We're Excited About iGB Live

This event is perfect for industry players of all shapes and sizes. It's all about innovation, staying compliant, and meeting the right people. 

When you stop by our booth, here's what you can expect:

1. See everything in action - We'll show you how Smartico's gamification works and let you play with TAP's dashboard
2. Get expert advice - Learn how AI-powered CRM and automated affiliate tools can save you money while bringing in more revenue
3. Meet the team - Chat with the gang over a cold, refreshing drink and see what might work for your business

Come Find Us

London is a great place for iGaming innovation, and iGB Live is where everyone goes to see what's hot. Whether you're an operator trying to keep players happy or an affiliate looking to optimize your traffic, we've got an armada of tools that can help you.

Registration is free, and you get access to the expo, keynote speeches, and networking areas like the iGB Introducing meeting space. Pretty cool, huh?

We'll be at Stand N44. Stop by and let's talk about how Smartico and TAP might fit into your 2025 development plans.

You can book your live, in-depth demo of Smartico or TAP for IGB Live below.

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iGB Live Events Info

July 1, 2025 - Pre-Event Day

Morning Events

• iGB R!DE Fitness Networking Session - 10:00 AM - 12:00 PM at 1Rebel St Mary Axe
  
  
  • High-intensity spin class networking experience with post-class smoothie bar
    
    
  • Limited to 50 participants
    
    
• iGB Affiliate Manager Academy - 10:00 AM - 2:00 PM
  
  
  • AI-focused training delivered in partnership with Affiverse
    
    
  • Sessions on AI-driven affiliate recruitment strategies
    
    
  • Personal branding and authenticity training
    
    
  • Cold outreach and personalization techniques
    
    
  • Affiliate retention strategies
    

Afternoon Events

• iGB Start-Up Accelerator - 1:00 PM - 4:30 PM at South Gallery Rooms
  
  
  • Invite-only summit in partnership with Defy the Odds
    
    
  • Fireside chats with former Pitch ICE winners
    
    
  • Investor panel discussions on funding strategies
    
    
  • Product-market fit and go-to-market strategy sessions
    
    
  • Interactive Q&A with founders and investors
    
    
• Welcome Drinks - 4:00 PM - 9:00 PM
  
  
  • Two locations: Pergola Canary Wharf and Big Easy Canary Wharf
    
    
  • Badge collection available
    
    
  • Live DJ and entertainment
    
    
  • Sponsored by WPN Affiliates
    

July 2, 2025 - Expo Day 1

Main Expo - 9:30 AM - 6:00 PM

Opening Sessions

• Event Welcome - 11:00 AM - 11:05 AM
  
  
• Spotlight on the UK: Navigating Regulatory Shifts - 11:05 AM - 11:20 AM
  
  
  • Gambling Commission update on White Paper implementation
    
    
• Keynote: Driving Operational Excellence with F1's Claire Williams - 11:20 AM - 12:00 PM
  
  
  • Featuring Claire Williams OBE and Nadine Dereza
    

Conference Tracks

iGaming & Sports Betting Track

• Detecting Gambling Harm Before It Escalates - 12:00 PM - 12:20 PM
  
  
• William Hill's In-Play Betting Revolution - 12:20 PM - 12:40 PM
  
  
• Pitch iGB Competition - 2:00 PM - 3:00 PM
  
  
• Game Studios in the Age of Commodity Content - 3:00 PM - 3:20 PM
  
  
• Sports Betting in Brazil: New Regulatory Landscape - 3:40 PM - 4:00 PM
  
  
• Hyper-Personalized iGaming Marketing - 4:00 PM - 4:40 PM
  
  
• Brand Valuation and USP Protection - 4:40 PM - 5:00 PM
  

Sustainable Gambling Track

• AI, Neuroscience and Behavioral Patterns - 12:20 PM - 12:40 PM
  
  
• Affordability Checks and Player Protection - 12:40 PM - 1:20 PM
  
  
• Unlicensed Operators and Player Protection Paradox - 2:20 PM - 3:00 PM
  
  
• Independent Redress Mechanisms - 3:00 PM - 3:20 PM
  
  
• Collaborative Regulatory Relationships - 3:20 PM - 4:00 PM
  

HR & Personal Development Workshops

• Managing Growth and Burnout in iGaming - 1:20 PM - 2:20 PM.
  

Networking Events

• Start-up & Investor Meeting - 3:00 PM - 4:30 PM at Waterfront Café.
  
  
• Official Drinks Event - 6:00 PM - 8:00 PM at Excel Dock Edge.
  
  
  • Waterfront Restaurant & Bar with boat experience
    

July 3, 2025 - Expo Day 2

Main Expo - 10:00 AM - 6:00 PM

Conference Tracks

Marketing & Affiliation Track

• Game Studios and Affiliate Partnerships - 11:00 AM - 11:40 AM.
  
  
• Italy's Dominant Betting Market - 11:40 AM - 12:20 PM.
  
  
• Influencer-Led Gamified Marketing - 12:20 PM - 12:40 PM.
  
  
• Modern SEO Strategies Beyond Link Building - 12:40 PM - 1:00 PM.
  
  
• Regulatory Changes and Marketing Adaptation - 2:00 PM - 2:20 PM.
  
  
• Cross-Platform SEO Success - 2:40 PM - 3:00 PM.
  
  
• Sports Betting Content and Conversion - 3:00 PM - 3:40 PM.
  
  
• Affiliate Platform Transparency - 3:40 PM - 4:00 PM.
  

Sustainable Gambling Track (Continued)

• Netherlands Regulatory Developments - 12:00 PM - 12:20 PM.
  
  
• Affiliate Role in Safer Gambling - 12:20 PM - 1:00 PM.
  
  
• Social Impact Beyond Harm Prevention - 1:00 PM - 1:20 PM.
  
  
• Compliance and Business Growth Balance - 3:00 PM - 3:40 PM.
  

HR & Personal Development Workshops

• Resilience and Leadership Under Pressure - 1:20 PM - 2:20 PM.
  

Networking Events

• Affiliate & Operator Mixer - 3:00 PM - 4:30 PM at Waterfront Café.
  
  
• Closing Drinks Event - 5:00 PM - 7:00 PM.
  

Evening Event

• iGB Affiliate Awards 2025 - 7:00 PM - 2:00 AM at Troxy, London.
  
  
  • Cool Britannia theme inspired by Britpop era
    
    
  • 20 award categories
    
    
  • Hosted by Myleene Klass MBE
    
    
  • Three-course meal and entertainment
    

July 4, 2025 - Post-Event Day

Networking Events

• iGB L!VE Unwind Session - 12:00 PM - 2:00 PM at Flight Club Shoreditch
  
  
  • Sponsored by WPN Affiliates
    

• LMG Futbol Experience Football Tournament - 1:00 PM - 10:00 PM at BallerZ Dome, Bluewater
  
  
  • 6-a-side tournament on 5G pitch
    
    
  • Free transportation from ExCeL London
    
    
  • Live-streamed matches with qualified referees
    
    
  • Networking lunch and prize-giving cocktail reception
    
    
  • Post-match poker tournament
    

Special Features and Zones

Sustainable Gambling Zone

• Formerly the Consumer Protection Zone
  
  
• Award-winning initiative showcasing player health tools and best practices
  

Pulse @ iGB L!VE

• Performance-driven insights hub for educational content and networking
  
  
• Leverages iGamingBusiness.com and iGBAffiliate.com platforms

iGB Introducing

• Facilitated networking initiative connecting attendees with new partners
  
  
• Pre-registration required for optimal matching

Event Statistics and Expectations

• Expected Attendance: Over 15,000 professionals from the iGaming ecosystem
  
  
• Exhibitors: More than 300 companies expected
  
  
• Countries Represented: Attendees from over 60 countries
  
  
• Venue: ExCeL London, Royal Victoria Dock
  
  
• Transportation: Custom House (Elizabeth line and DLR), West entrance

Confirmed Keynote Speakers

Claire Williams OBE - Former Deputy Team Principal, Williams Formula 1 Racing Team

• Session: "Driving Operational Excellence with F1's Claire Williams"
• Date: Tuesday, July 2, 2025, 11:20 AM
• Co-presenter: Nadine Dereza, International Journalist & Presenter

Myleene Klass MBE - Broadcaster and Musician

• Role: Host of the 2025 iGB Affiliate Awards
• Date: Thursday, July 3, 2025
• Venue: Troxy, London

Industry Speakers

Opening and Regulatory Sessions

• Michael Caselli - Non-Executive Chairman, Clarion Events
• Helen Rhodes - Director of Major Policy Projects, Gambling Commission

Safer Gambling and Compliance Track

• Max Collinge - Head of Product, Yaspa
• Simo Dragicevic - Co-Founder, The Game Safety Institute
• Aras Kaplan - DMLRO and Anti-Financial Crimes Manager, Midnite
• Paula Murphy - Head of Business Development, Mindway AI
• Thomas Fearns - Senior Safer Gambling Manager, Midnite
• Charles Cohen - CEO, Department of Trust
• Kasra Ghaharian - Director of Research, International Gaming Institute
• Lauren Parmenter - Head of Compliance, LI Compliance
• Simon Forster - Senior Market Consultant, Customer Value Office, Experian

Technology and Innovation

• Bart Snoeks - Tech Sales Lead, EMEA & APAC, Dolby OptiView

HR and Leadership Development

• Brian Dean - C-Suite HR Executive
• Claire Adamou - VP, Saroca
• Cordelia Morgan Cooper - Founder, CMC Consulting
• Emily Leeb - CEO, Saroca

Startup and Investment

• Adam Rosenberg - Senior Advisor, Gaming & Leisure, Blackstone
• Connor Williams - Director, Velo Capital Partners
• Justin Anastasi - CEO, VentureMax Group
• Karolina Pelc - Founder and former CEO/VP, BeyondPlay/Fanduel

Market Analysis and Gaming

• Helen Walton - Chief Commercial Officer and Founder, G Gaming
• Richard Hayler - Managing Director, IBAS
• Ed Birkin - Managing Director, H2 Gambling Capital
• Eduardo Ludmer - Head of Legal, BetMGM Brazil
• Pedro Lucas - Head of Affiliates, Super Afiliados

Technology and Marketing

• Claudia Heiling - Co-Founder & COO, Golden Whale
• Nakeeta Janse van Rensburg - Co-Founder, StratEdge Group
• Nick Maroudas - CTO, Kwiff
• Simon Lizden - CEO & Co-Founder, Fast Track
• Suedson Magalhaes - VP, Business Development & Strategy, NetBet

Legal and Branding

• Edward Carstairs - Partner and UK Trade Mark Attorney, Gill Jennings & Every LLP

Industry Collaboration

• Craig Cornforth - Senior Business Development Manager, EPIC Global Solutions
• Ewa Bakun - Director of Industry Insight and Engagement, Clarion Gaming
• Fiona Palmer - CEO, Gamstop
• Wes Himes - Senior Adviser, Betting and Gaming Council (BGC)

Policy and Regulation

• Alex Roberts - Director of Policy, Betting and Gaming Council (BGC)
• Anna Davies - Head of Compliance and Safer Gambling, Metropolitan Gaming
• Jordan Lea - Founder & CEO, Deal Me Out

Additional Confirmed Speakers (From Initial Research)

The following speakers were also identified in early promotional materials:

• Travis Geiger - Co-Founder, WagerWire
• Kyriaki Saranti - Affiliate Team Lead, Campeon Gaming
• Mike de Graaff - Co-Founder & Chief Compliance Officer, BetComply
• Simon Pilkington - Managing Director, Best Betting Media
• Tom Galanis - CEO, TAG Media & First Look Games
• Louisa Clark - Compliance Expert

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