Launch Smarter Campaigns with Smartico's New Campaign Templates

Setting up a CRM campaign involves a lot of decisions - what to send, when to send it, who to target, and how to structure the logic. For teams managing multiple brands or onboarding new staff, doing that from scratch every single time adds unnecessary friction.

Smartico's new Campaign Templates feature takes that friction away. Instead of staring at a blank canvas, operators can now choose from a curated library of predefined templates, each one built around a proven iGaming use case and ready to deploy in minutes.

How it works

From the Realtime Campaigns section, clicking Create now surfaces two options: build from scratch, or build from a template. Choosing the template route opens a searchable library organized into Marketing and Operational categories. Current templates include the Welcome Campaign, Depositor Retention Campaign, Birthday Campaign, and Push Request Campaign, with more to follow.

Each template comes with a detailed built-in description covering what the campaign does, the logic behind it, recommended duration, and practical tips for getting the best results. It's the kind of guidance that would normally live in a separate document.

Here, it's right where you need it, at the moment you need it.

Once you've chosen a template, all that's left is naming your campaign and selecting your target segment, customize the placeholders inside the activities, and you’re done.

From there, Smartico handles the rest.

‍What makes it special

Templates lower the barrier to running sophisticated campaigns. Junior team members can launch proven strategies without needing deep CRM expertise. Experienced operators can move faster without reinventing the wheel. And everyone benefits from the built-in best practices baked into each template.

It's a small change to the workflow that makes a meaningful difference to how quickly and how consistently great campaigns get off the ground.