Smartico.ai & TheAffiliatePlatform Bring Next-Gen Engagement to SBC Summit Lisbon 2025

The global iGaming community will gather in Lisbon from 16–18 September 2025, as the SBC Summit expands to 30,000 delegates across 135,000 m² at the Feira Internacional de Lisboa and neighbouring MEO Arena. In the heart of that action, stand B522 will house Smartico.ai and its sister product – TheAffiliatePlatform (TAP) – to show how data-driven engagement can lift player value and partner revenue for businesses both big and small.

At stand B522 you can expect:

1. Irresistible gamification that moves KPIs
   Smartico.ai couples real-time CRM automation with a deep library of gamification mechanics, including missions, level-ups, loyalty points, leaderboards and fully skinnable mini-games such as Spin-the-Wheel, scratch cards and prize boxes. Operators can launch events in minutes, trigger rewards on any behaviour and A/B-test variants without code. A built-in bonus engine and AI models for churn and LTV prediction ensure campaigns stay profitable while personalising the player journey.
   
   
2. All-in-one CRM built for iGaming super speed
   Onboarding flows, retention journeys – Smartico has it all. You get a unified platform that orchestrates e-mail, SMS, push and on-site pop-ups from a single dashboard. Behavioural triggers and deep-link navigation make it easy to nudge users straight into missions, deposits or cashier screens, while multi-brand controls let groups share logic yet localise visuals per licence. During your live demo, you can see exactly how operators cut campaign build time and bonus burn simultaneously.
   
   
3. Affiliate management without limits
   Running side-by-side, TAP showcases a fully API-driven affiliate hub to suit the needs of casino and sportsbook brands. Deal Builder lets you craft CPL, CPA, RevShare or hybrid offers in seconds, apply them to tiered groups and even mix multi-product commission structures in one view. Real-time dashboards, granular filters and automated payouts give operators and partners instant clarity on clicks, FTDs and lifetime value.
   
   
4. Tools that make partners your growth engine
   With TAP you can turn your partners into real growth engines. The Refer-a-Friend program allows loyalists to refer friends and earn rewards, becoming brand promoters. Meanwhile, multi-level marketing options are designed exclusively for affiliates, allowing for commission networks across different levels.
5. Custom tracking links, A/B tested landing pages, and built-in media servers make creative distribution effortless. Paired with Smartico’s gamified acquisition widgets, you can reward both traffic and gameplay within a fully connected ecosystem.

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Why drop by

• See a working, end-to-end funnel – from an affiliate click tracked in TAP to an in-game mission executed in Smartico, all measured in a unified BI layer.
  
  
• Grab a personalised engagement blueprint: the joint team’s CRM and affiliate strategists will map quick wins for your markets.
  
  
• Score some gamified swag: spin the loyalty wheel live, get a consultancy session and all your questions answered.
  
  

Everyone who’s anyone in iGaming is heading to Lisbon, so make sure your roadmap includes B522 to see how Smartico.ai and TAP turn lasting retention and ever-growing acquisition into not just the stuff of dreams, but living reality.