ISO 27001 certified system

Ai Agents:
 Ask. Get Answers.

Getting answers shouldn't mean digging through docs or waiting for support. That's why we built AI Agents - your instant assistant that lives right inside Smartico.

Más de 1000 marcas confían en nosotros:
CBData Logo
Casino.ua Logo
Nine Casino Logo
4RABET Logo
E-Play24 Logo
Growe Logo
Wow360 Logo
Goldenpalace.be Logo
Playamo Logo
Wiztech Logo
ProgressPlay Logo
White Hat Gaming Logo
AtlasLive Logo
Betstarters Logo
CBData Logo
Casino.ua Logo
Nine Casino Logo
4RABET Logo
E-Play24 Logo
Growe Logo
Wow360 Logo
Goldenpalace.be Logo
Playamo Logo
Wiztech Logo
ProgressPlay Logo
White Hat Gaming Logo
AtlasLive Logo
Betstarters Logo

Why AI Agents?

Instant answers

Rather than going though tons of documentation or waiting for support, you can now get your info the easy way.

Smart data analysis

Generate charts, pull insights, and export data with simple questions in plain language.

Context-aware responses

AI Agents tap into your platform's knowledge base and data warehouse for relevant, accurate answers.
Simple Problem-Solving

Two Agents,
Built for Different Jobs

  • General Help Agent: Answers questions about platform features, configurations, and how-to guides. Think of it as having a Smartico expert on standby who never sleeps.
  • Transactions Agent: Analyzes your data, generates charts, makes insights, and exports raw data. Ask in plain language, get results instantly.

How it Works

AI Agents uses advanced language models to understand your questions and provide context-aware responses. It accesses Smartico's knowledge base for platform help and connects to your data warehouse for analysis. Just type your question, pick the right agent, and get instant answers without switching tabs or breaking your flow.

Más allá de la tecnología:
Aportamos experiencia y colaboración

Con Smartico, no solo obtiene software de gamificación, sino que también obtiene un socio que invierte en su crecimiento. Trabajamos junto a usted para desarrollar experiencia en CRM dentro de su equipo, guiando la estrategia y ofreciendo conocimientos prácticos a lo largo de nuestra asociación.

1. Incorporación y formación personalizadas

Nuestro equipo garantiza una configuración personalizada y sin problemas desde el primer día, con formación que te capacita en cada paso del camino.

2. Gestores de éxito dedicados

Un verdadero socio en tu crecimiento, que te guiará para liberar todo el potencial de Smartico a lo largo de toda nuestra colaboración.

3. Asistencia fiable y experta

Nuestra ayuda experta está a un mensaje de distancia, garantizando que dispongas de los conocimientos y las soluciones que necesitas para seguir avanzando.

What clients have to say

CBData Logo
CBData
COO CBData
We recently integrated the CRM solution from Smartico, and the experience exceeded our expectations. The communication throughout the process was excellent, with their team providing prompt and clear responses to all our questions. The documentation was easy to understand and well-structured, making the implementation seamless for our team. Based on this positive experience, we see Smartico as a strategic partner who will play a strategic role in the future success of our online casino platform. We highly recommend their services to other companies looking for a reliable and efficient CRM solution.
Casino.ua Logo
Casino.ua
CEO
Partnering with Smartico has been a strong step forward for Casino.ua. Their CRM automation and gamification tools have significantly enhanced our platform, helping us better engage and retain our audience. The integration process was fast and smooth, supported by their responsive team and clear documentation, which made implementation straightforward. The flexibility of Smartico’s tools allows us to customize features to fit our platform’s needs, while their diverse solutions — like the bonus engine and gamification modules - help us deliver a richer gaming experience. We’ve already seen improved player retention and satisfaction. Smartico has been a reliable partner, and their tools are a valuable asset for anyone looking to elevate their igaming platform.
Nine Casino Logo
Nine Casino
Head of Casino
As Head of Casino I am, always looking for ways to enhance the player experience and create long-lasting relationships with our customers. the Smartico CRM and gamification tool has not only simplified the marketing and retention efforts for my teams, but has also given them the tools we need to build a more engaged, loyal player base. Our team and I couldn’t be happier with the results, and this is only the beginning. With this innovative platform at our side, we’re excited to continue driving player satisfaction and taking our casino to new heights.
4RABET Logo
4RABET
Head of CRM
Smartico elevates our engagement strategies to reach new heights with a platform that is both technically advanced and flexible. Their ability to respond to our needs with speed and accuracy is unmatched. And their account managers? Absolute rockstars - always ready to help, invested in our success, and going above and beyond to support us. We didn’t just find a tool, we found a true partner.
E-Play24 Logo
E-Play24
CRM Manager
We have been working with Smartico for a year and a half now and in these 18 months we have learned to clearly see the incredible potential of this tool, which has allowed us to create projects of which we are very proud. Thanks also to the Smartico guys, who patiently and professionally showed us how to use the many features that this extraordinarily flexible software offers. Professionals like Nadiia - so available, clear and prepared - are rare gems in the world of business. A huge thank you from the E-Play 24 CRM team.
Growe Logo
Growe
Head of Engagement
To meet the needs of our customers, a gamification platform must adhere to very high standards, and Smartico lives up to them perfectly. Quick integration, a variety of mechanics, a robust CRM component, flexibility, fair pricing, and dedicated assistance from platform specialists are the first things that come to mind when describing this platform.
Wow360 Logo
Wow360
Head of CRM
Smartico is a game-changer for us. Its playful, intuitive design is both fun and functional, offering a wide range of options to improve player retention. Even small brands can easily adopt it and see great results and we’ve noticed a significant boost since using it. The customer support is exceptional: flexible, proactive, and willing to adapt to our needs. Highly recommend it to any business looking to enhance their player strategies and drive results.
Goldenpalace.be Logo
Goldenpalace.be
CRM Manager
I have had the pleasure of working with Smartico, and I can confidently say they are an amazing partner. Highly Efficient Backoffice: The Smartico platform’s backoffice is seamless and robust, making it easy to manage and operate the product. Incredible Team: The Smartico team is fantastic! They are always accessible and dedicated to supporting you. (Thanks, Zoya and Gabor!) Support from Start to Finish: From the beginning of the project to daily operations, the Smartico team has been there every step of the way, offering valuable guidance. Fast and Effective Communication: Communication with Smartico is always quick and efficient. Simply Amazing: Working with Smartico is a fantastic experience. Their professionalism and friendly approach make them stand out. MAGNIFIQUE!
Playamo Logo
Playamo
CRM Manager
We’ve been using Smartico for a while now and are pleased with the results it brings. The platform is user-friendly, and its intuitive interface makes navigating and implementing changes a breeze. The gamification tools are flexible and easy to customize, allowing us to tailor them to our specific needs. Most importantly, we’ve seen tangible engagement from users since integrating Smartico, which validates the value of the service. In terms of communication, we’ve had a great experience with the team. They are responsive, open to feedback, and quick to address any issues or questions we’ve raised. Overall, it’s been a productive collaboration, and we appreciate their support.
Wiztech Logo
Wiztech
CEO
Partnering with Smartico has been a game-changer for our business. Their innovative solutions and deep understanding of gamification and customer engagement have allowed us to elevate our platform and create truly immersive experiences for our users. The Smartico team is not only highly skilled but also incredibly responsive, making collaboration seamless and efficient. Whether it’s optimizing loyalty programs or implementing advanced marketing tools, Smartico consistently delivers results that exceed expectations. I highly recommend them to anyone looking to take their operations to the next level.
ProgressPlay Logo
ProgressPlay
CEO
We have been working with Smartico for about 7 months now, after switching from another CRM platform. We have more than 200 whitelabel brands both Casino and Sportsbetting covered by the same set of campaigns, but each brand will have its own style, different currencies and languages. The Gamification has helped us increase the LTV, with players self-serving themselves with bonuses from the shop, and by using control group we see the increase of all KPI's. from the start of the integration and till now what ever Smartico promised they delivered. We recommend Smartico to any platform provider and operator.
White Hat Gaming Logo
White Hat Gaming
Head of Product Marketing
Smartico’s gamification and real-time CRM solutions are seamlessly integrated into our platform so operators can offer personalized engagement campaigns and enhanced player experiences. The combination of White Hat Gaming and Smartico ensures that these engagement tools not only boost player satisfaction but also contribute to increased retention and lifetime value.
AtlasLive Logo
AtlasLive
Chief Operations Officer
Our collaboration with Smartico shows our dedication to providing operators with the most personalized, effective, and high-quality solutions to boost their iGaming business expansion. We want to give our clients top-notch value by offering an adaptable, automated iGaming platform. This platform lets them tailor content and services from numerous leading suppliers to superpower their business and keep their brand unique. Bringing Smartico into the mix is another move toward expanding our range of innovative and top-quality services.
Betstarters Logo
Betstarters
CRM Manager
Smartico's gamification and CRM offerings have significantly enhanced our customers' engagement and retention at BetStarters with our real-time data integration, and we look forward to our continued collaboration.

Gamification is increasing brand awareness and distinguishing the brand from the general market. From the measurements done using the Control Group, we see the increase of LTV by 5%-15% percent together with the increase of the lifetime and gaming activity.

The two main types of marketplace items are “Bonuses” and “Tangible items”. It’s up to the operator to use both of them or only one.

The “Bonuses” could be automatically issued when the end-user is buying a marketplace item. In extreme cases when the operator’s platform does not provide an API to issue bonuses automatically, your support team will get an email or slack notification when the end-user buys a bonus so that the support personnel can give the bonus manually from your platform.

Tangible items work in a similar way – an email with the user details and information about the items he just purchased will be sent to your personnel to deliver the purchased items. The marketplace can also be used to sell other items from the Smartico Gamification environment, for example, a user can buy a ticket to participate in some VIP Tournament or purchase attempts in one of the mini games

We have prepared a suggested set of missions, rules for the points accumulation, and structure of the levels of different business verticals. These sets are based on the best practices that we have built from our operational experiences and by observing different setups of our clients.

That being said, in such cases we would expect the creative materials (images, logos, icons) to be provided by the operator, based on the theme of the brand.

An operator can measure the performance of each gamification tool, it could be the dynamics of completed missions, progression of levels, collection and usage of gamification points, purchases in the store, participation in the tournaments and mini-games.

Smartico is providing dedicated dashboards to monitor the performance of the gamification setup from different aspects and also giving the baselines of “good” and “bad” performance.

Additionally, the operator can set up Control Groups for gamification and compare business KPIs (deposits, retention, gaming activities) for users who are participating in gamification and those who are not.

Smartico is serving businesses that by nature operate multiple brands as part of one organization unit.

This need is coming as a result of regulatory requirements or from the marketing needs when the end-user completed his lifecycle in one brand is crossed to the next brand and this way total LTV is increased.

In terms of gamification, the setup done for one brand can smoothly work for new brands added in the same organization, which is decreasing the operational cost of the original setup and further support.

While having the possibility to share the exactly the same set of missions, levels, store items etc, the operator still has the possibility to tune the setup for the specifics of a particular brand, e.g.:

  • The visual presentation can be totally different between the brands, while the logic between them is shared.
  • The rules of points accumulation can be adjusted per brand or set to be the same.
  • Store items, Tournaments, Mini-games, and missions can be also segmented to become available only for users of specific brands or shared if needed.
  • All items of the UI are supporting localization to a wide range of languages with the possibility of adjusting them according to the needs of the operator.

As soon as the integration is completed, our Account Managers will start training your CRM team, explaining everything about Smartico’s gamification tools, and share our written guides of how to operate the system.

Depending on the business vertical (Casino, Sport, Forex, Retail etc) we will share with your team templates, ideas and best practices for missions and other tools that work well for your vertical.

Based on your preferences and vision of the gamification setup, we will help build a balanced setup on paper (e.g. in Excel).

This setup will clear how the end-users will collect points and how they can spend them in the Store or in mini-games.

The setup should have business reasoning to benefit active players and protect them from the bonus abusers.

As soon as the paper-based setup is ready, your creative team can start preparing the creative materials, like images, icons and names for the missions, levels, tournaments, and apply the configurations in the Smartico Back Office.

With the proper focus, a full setup of all gamification tools can be done in 2 weeks.

In order to decrease the time for going live, the setup can be done in an iterative way, when basic missions, level, and store items are introduced in the 1st phase and followed by new tools and more complex missions at later stages.

The main points that should be controlled from a risk perspective are how players are collecting gamification points and how they can be exchanged for rewards or benefits..

To protect the way of collecting points the operator has the possibility to set different rules for points collection depending on the user segment – for example, users who did not reach a certain amount of total deposits or wagering amounts will be able to collect less points.

The Marketplace can have limitations for each item as well; what type of users can buy this item and how many times this item can be bought by a specific user.

The mini-games (Loyalty Wheel, Scratch & Catch) has a BMM certified Random Number Generator mechanism and tools to control the probability of winning of each item, which gives the operator confidence when setting up a balance of gamification environment.

All gamification tools can be targeted to specific segments of users.

For example you can make a tournament available only for users who ever deposited with Bitcoin and also did a total wagering amount above 1000 EUR or any other currency. You can use any financial or gaming activity to build such types of segments.

Same goes for the missions, mini-games and marketplace items.

Additionally, operators can manually give a mission, mini-game or tournament to a particular user or to build a rule that is giving such tools upon some action. For example you can give a spin on the Loyalty Wheel to every user who registered through a specific affiliate.

There are no specific technical limits from Smartico side.

From the existing setups, we have seen the following setups: 500 Missions, 100 Levels, 400 store items, Tournaments handling 20,000 users at the same time.

In terms of mini-games, the highest numbers we have observed so far are 500,000 Loyalty Wheel games played during a week.

Note: mentioned numbers shouldn’t be used as an example of a ‘good’ gamification setup. We have seen setups with dozens of missions and levels giving good results from a business perspective.

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