Decisiones más inteligentes, mejores resultados con Smartico Intelly
Smartico Intelly convierte tus datos en decisiones. Predice el comportamiento de los jugadores, ofrece recompensas más inteligentes y consigue que los usuarios vuelvan. No se trata solo de información, sino de cómo mantenerse a la vanguardia.





Inteligencia artificial e información para operadores de iGaming
Conocemos la industria y Smartico Intelly está diseñado para satisfacer sus necesidades únicas. Combinamos modelos avanzados de IA y análisis detallados para ayudar a los operadores a predecir, personalizar y desempeñarse mejor. Conoce a tus jugadores y actúa en tiempo real.
Información práctica
Predicciones basadas en IA
Sinergia de gamificación
Momento perfecto para atraer a los jugadores
- PPredice el momento perfecto para atraer a los jugadores basándote en sus patrones de actividad.
- Envía mensajes o recompensas cuando sea más probable que respondan, aumentando la retención y las conversiones.
- Crea varios modelos y aplícalos a las campañas, como uno para la actividad de apuestas y otro para las interacciones de los usuarios con los activos de comunicación.

Rotación y LTV Predictions
- Identifica a los jugadores en riesgo de abandono y toma medidas para retenerlos.
- Predice el momento perfecto para atraer a los jugadores basándote en sus patrones de actividad.
- Predice el momento perfecto para atraer a los jugadores basándote en sus patrones de actividad.

Producto Favorito Identification
- Analiza las preferencias de los jugadores para destacar sus juegos o productos favoritos.
- Utiliza estos datos para personalizar las ofertas y hacer que los jugadores vuelvan a por lo que les gusta.
- Utiliza los datos de los productos favoritos para recomendar nuevos juegos o contenidos, creando un viaje del jugador más atractivo y personalizado.

RFM Información para una segmentación más inteligente
- Segmenta a los jugadores en función de la recurrencia, la frecuencia y el valor monetario.
- Comprende la fidelidad de los jugadores y el comportamiento de gasto para dirigirse a ellos de forma más eficaz.
- Crea programas de fidelidad específicos o recompensas exclusivas para los jugadores en función de su perfil RFM para aumentar la retención y la satisfacción.

Información que impulsa la acción, IA que ofrece resultados
Smartico no solo facilita datos, sino que muestra cómo utilizarlos. Desde la predicción del comportamiento hasta la personalización de las recompensas, nuestras herramientas hacen que cada interacción cuente.
Toma de decisiones en tiempo real
Integración perfecta
Herramientas centradas en la retención
Liberar todo el potencial de sus datos
Desde la retención hasta la personalización, Smartico Intelly le da ventaja.
Prevención de la pérdida de clientes
Optimización de bonificaciones
Campañas específicas
Experiencias personalizadas
Más allá de la tecnología:
Aportamos experiencia y colaboración
Con Smartico, no solo obtiene software de gamificación, sino que también obtiene un socio que invierte en su crecimiento. Trabajamos junto a usted para desarrollar experiencia en CRM dentro de su equipo, guiando la estrategia y ofreciendo conocimientos prácticos a lo largo de nuestra asociación.

1. Incorporación y formación personalizadas
Nuestro equipo garantiza una configuración personalizada y sin problemas desde el primer día, con formación que te capacita en cada paso del camino.

2. Gestores de éxito dedicados
Un verdadero socio en tu crecimiento, que te guiará para liberar todo el potencial de Smartico a lo largo de toda nuestra colaboración.

3. Asistencia fiable y experta
Nuestra ayuda experta está a un mensaje de distancia, garantizando que dispongas de los conocimientos y las soluciones que necesitas para seguir avanzando.
Opinión de los clientes
FAQ
Yes. With Smartico, you get both CRM automation and gamification as part of the same platform. No hidden fees, no separate modules. It's all built-in and designed to work together seamlessly.
Yes. With Smartico, you get both CRM automation and gamification as part of the same platform. No hidden fees, no separate modules. It's all built-in and designed to work together seamlessly.
Yes. With Smartico, you get both CRM automation and gamification as part of the same platform. No hidden fees, no separate modules. It's all built-in and designed to work together seamlessly.
Yes. With Smartico, you get both CRM automation and gamification as part of the same platform. No hidden fees, no separate modules. It's all built-in and designed to work together seamlessly.
Yes. With Smartico, you get both CRM automation and gamification as part of the same platform. No hidden fees, no separate modules. It's all built-in and designed to work together seamlessly.
Yes. With Smartico, you get both CRM automation and gamification as part of the same platform. No hidden fees, no separate modules. It's all built-in and designed to work together seamlessly.
Yes. With Smartico, you get both CRM automation and gamification as part of the same platform. No hidden fees, no separate modules. It's all built-in and designed to work together seamlessly.
Yes. With Smartico, you get both CRM automation and gamification as part of the same platform. No hidden fees, no separate modules. It's all built-in and designed to work together seamlessly.
Yes. With Smartico, you get both CRM automation and gamification as part of the same platform. No hidden fees, no separate modules. It's all built-in and designed to work together seamlessly.
Yes. With Smartico, you get both CRM automation and gamification as part of the same platform. No hidden fees, no separate modules. It's all built-in and designed to work together seamlessly.
FAQ
More than the headline ones. Alongside churn prediction, LTV prediction, best-time-to-send, favorite product/game, and RFM segmentation, the suite includes a Value Score model (ranking players by their relative contribution), Recommended Bet and Deposit Amounts (personalized suggested amounts per player), and an AI Enhancer that helps write and refine back-office content. Together they cover prediction, segmentation, personalization, and content creation.
They work from data you're already sending Smartico. The models draw on user profile attributes (country, age, gender, registration date, and so on) plus behavioral activity like deposits, withdrawals, and casino or sports bets, over 50 base features in total for the predictive models. There's no separate data project required beyond your standard integration; the models run on your existing player and transaction data.
It scores each player daily on their probability of not depositing within a defined window (7, 14, or 30 days, your choice), giving a value between 0 and 1, then sorts them into ranks from Low through Critical to Churned. There's also an "Invalidated" state: if a churned or critical player suddenly takes a meaningful action like a deposit, the system flags that their old rank may no longer apply, pending the next evaluation. You can define churn differently (for example, no deposits and no gameplay) if that fits your business better.
It projects each player's lifetime value (defined as net deposit, total deposits minus withdrawals) over the next 15, 30, and 60 days, with upper and lower confidence bounds shown on the player profile. The model is tuned so that around 80% of players' actual LTV lands within those bounds. It's a forecast with stated confidence ranges rather than a single guaranteed number, which is the honest way to use predictive LTV.
A predictive model analyzes each player's individual activity patterns to identify their best hours and days, then applies that when sending email, SMS, or push. You can tune which activities it learns from, choose between several algorithms, and decide whether it picks one optimal slot or several. In a campaign you can send at the next best hour, the next best day and hour, or the best hour today (falling back to immediate send for time-sensitive promotions).
They answer different questions. RFM segments players on three dimensions (how recently, how often, and how much they deposit or bet) and sorts them into descriptive segments like Champions, At Risk, and Hibernating, recalculated daily. Value Score is simpler and sharper for prioritization: it ranks players into Top, High, Medium, and Low tiers by their relative value contribution, available as both a 30-day and a lifetime property. RFM is richer for tailored lifecycle strategies; Value Score is cleaner for "where do I focus spend."
Personalization. The favorite models identify each player's preferred product (casino, sport, lottery, or a mix), top games, game types, and providers, using a time-decay approach so recent activity counts more than old. The recommended-amount models suggest a personalized deposit or bet amount per player, in both conservative and upsell variants. Both feed directly into targeting and into dynamic missions, where each player gets a personal goal based on their own behavior.
Every model output is a player property or event you can act on. Churn rank changes, RFM segment updates, and value score changes all fire events that can trigger or stop a campaign in real time, for example launching a retention flow the moment a player enters the Critical churn rank. The same properties can gate missions, tournaments, mini-games, and segments, so a high-churn-risk player can be shown a specific offer automatically.
Most segmentation and personalization models recalculate daily (favorites and recommended amounts run overnight, roughly 2:30–4:30 AM UTC, once fresh activity has arrived). The predictive models use deep-learning techniques and aren't retrained on a fixed schedule; instead Smartico monitors internal quality metrics and retrains when accuracy starts to degrade. New players and new activity feed into the real-time models within about five minutes.
No, it's a different kind of tool. The AI Enhancer is a content assistant inside the back office: it helps write and improve descriptions, promo text, and terms, shorten copy, check spelling, generate variations, and even validate HTML in the email editor. The predictive and segmentation models work on player data; the AI Enhancer works on the content your team produces. Both sit under the AI umbrella but serve different jobs.
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