Banners: Personalized Promotions That Work
Turn static promotions into dynamic, personalized experiences. Each player sees relevant offers based on who they are and what they do - automatically.





The Right Banner. The Right Player. Right Now.
Smartico Banners replaces static, hard-coded promotions with a system that knows who's looking and shows them exactly what matters. Your marketing team moves faster, your players see offers that resonate, and nobody waits on a developer.
Personalized for every player.
Always up to date.
Real-time performance
What You Get
- Hyper-personalized banners based on player behavior, location, VIP tier, deposit history, and custom attributes.
- Instant updates across your entire site without deployments or developer involvement.
- Automatic rotation and frequency capping to keep content fresh.
- Live analytics with views, clicks, and conversion tracking built in.
- Full segment reuse from your existing CRM and gamification setup, so banners match the promotions you're already sending.
- Scheduling for time-sensitive campaigns with precise start and end dates
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How It Works
The system runs on a simple idea: separate where banners appear from what they show. You define the slots on your site once. After that, everything about what goes in those slots, who sees it, and when, is fully dynamic and controlled by your marketing team.

Beyond Technology:
We Bring Expertise and Partnership
With Smartico, you’re not just getting gamification software - you’re gaining a partner invested in your growth. We work alongside you to build CRM expertise within your team, guiding strategy, and offering practical, hands-on insights throughout our partnership. It's the ultimate Gamification & CRM marketing solutions system tailored to your iGaming business.

1. Tailored Onboarding and Training
Our team ensures a smooth, personalized setup from day one, with training that empowers you every step of the way

2. Dedicated Success Managers
A true partner in your growth, guiding you to unlock the full potential of Smartico throughout our entire partnership.

3. Reliable, Expert Support
Our expert help is a message away, ensuring you have the insights and solutions you need to keep moving forward.
What clients have to say
FAQ
Yes. With Smartico, you get both CRM automation and gamification as part of the same platform. No hidden fees, no separate modules. It's all built-in and designed to work together seamlessly.
Yes. With Smartico, you get both CRM automation and gamification as part of the same platform. No hidden fees, no separate modules. It's all built-in and designed to work together seamlessly.
Yes. With Smartico, you get both CRM automation and gamification as part of the same platform. No hidden fees, no separate modules. It's all built-in and designed to work together seamlessly.
Yes. With Smartico, you get both CRM automation and gamification as part of the same platform. No hidden fees, no separate modules. It's all built-in and designed to work together seamlessly.
Yes. With Smartico, you get both CRM automation and gamification as part of the same platform. No hidden fees, no separate modules. It's all built-in and designed to work together seamlessly.
Yes. With Smartico, you get both CRM automation and gamification as part of the same platform. No hidden fees, no separate modules. It's all built-in and designed to work together seamlessly.
Yes. With Smartico, you get both CRM automation and gamification as part of the same platform. No hidden fees, no separate modules. It's all built-in and designed to work together seamlessly.
Yes. With Smartico, you get both CRM automation and gamification as part of the same platform. No hidden fees, no separate modules. It's all built-in and designed to work together seamlessly.
Yes. With Smartico, you get both CRM automation and gamification as part of the same platform. No hidden fees, no separate modules. It's all built-in and designed to work together seamlessly.
Yes. With Smartico, you get both CRM automation and gamification as part of the same platform. No hidden fees, no separate modules. It's all built-in and designed to work together seamlessly.
FAQ
They move your promotional content off hard-coded website assets and into a dynamic, managed system. Instead of a developer editing source code every time you want to change a promotion, your marketing team controls banners centrally and targets them using your CRM data, so the right offer reaches the right player at the right time. A VIP-only offer or a localized promotion can go live without touching your site's code.
It splits into two parts: placements and banners. A placement is a "slot" you define on your site where content should appear; a banner is the asset that fills it. Because the location and the content are decoupled, you can swap what shows in a slot in real time without redeploying your site. You set up the slots once, then manage what runs in them on an ongoing basis.
Three types, depending on how much sophistication you need. Media banners are the quickest, you upload a finished image (JPG, PNG, GIF) or pick one from your gallery. HTML banners are for richer animation and interactivity, built with your own code. Liquid banners are the most powerful: they use programmatic logic to change their content dynamically based on the individual player's state, which is how you get true per-player personalization. A built-in code editor gives a real-time preview as you build.
Down to the segment. You can restrict a banner to a defined user segment, target mobile or desktop separately, set an activity period (the date range it runs), and set active hours within the day. Beyond targeting the banner itself, you can add variations so one banner shows different content by brand, language, or location, meaning a single banner can serve the right message to different audiences without building separate assets.
Yes, through view and click caps. You can set a maximum number of impressions per user (once reached, the banner drops out on the next page load) and a maximum number of clicks per user (once reached, it's excluded immediately). One important caveat: this capping is stored in the player's browser, so someone on a different device or who clears their cache will start fresh and may see the banner again. It's worth weighing that when planning frequency-sensitive campaigns.
You set a fallback. Any banner can be flagged as a fallback, and it's shown when no other banner is eligible for that user (because of segmentation or capping), so the slot never sits empty. This avoids blank space on your site where a promotion would otherwise be, which is a small but meaningful detail for a polished page.
Two mechanisms. Within a placement, banners rotate on a timed cycle (10 seconds by default), and the rotation only advances while the slot is in the visible area of the player's screen, so content isn't "spent" scrolling past unseen. When multiple banners share a slot, you control their relative frequency with proportional weighting: a banner weighted 100 appears twice as often as one at 50 and four times as often as one at 25.
Yes. For media banners you set a target, either a standard URL (a normal web link) or a deeplink that sends the player to a specific screen inside the gamification widget rather than a general web page. That lets a banner route players straight to a mission, tournament, or other in-widget destination, tying promotion directly to action.
Through the analytics dashboard. It tracks views and clicks for every banner across all placements, with click-through rates and real-time engagement, so you can see which creatives drive the most value and which need refreshing. Rather than guessing, you can promote your strongest performers and retire weak ones based on the data.
Banners draw on the same CRM data and segmentation as everything else in the platform, which is what makes the personalization possible, and they're served to identified (logged-in) players. Because banners can deeplink into gamification and target using the same segments that drive your campaigns, missions, and offers, the promotional layer on your site stays consistent with the rest of your player engagement rather than being a separate, disconnected system.
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