Smartico Labs

Research
from the data behind Smartico

Studies built on Smartico's own platform data, notes from our R&D team, and what we learn while building with AI. Every study shows its data and method.

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Studies and notes

New work from Smartico Labs, newest first.

Data study

October 21, 202618 min read

Ask Nicely, Ask Later: How to Win Push Permission Without Losing Players for Good

Asking for push permission straight away loses about one player for good per opt-in. A soft popup first cuts those losses by 90%. Data from tens of millions of casino players.

−90%

players lost for good per opt-in when a soft popup comes before the browser prompt

74%

of new players can still be asked later after a soft popup, against 22% after a direct prompt

30%

of soft-popup subscribers later clicked a push, against 14% of other subscribers

23 min

median time to a push click, against 7.5 hours for email

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A 24-hour dial with players' best hours spread around the whole day

Data study

October 21, 20266 min read

Same Message, Better Hour: AI Send Times Lift Push Clicks by 38%

Send time optimization tested on casino players: a push sent in the player's own AI-predicted best hour got 38% more clicks. Someone else's best hour did almost nothing.

+38%

push clicks when a message lands in the player's own best hour

~0%

the same test with another player's best hour: timing has to be personal

<1 in 2

players are in their best hour even at a brand's busiest hour

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Share of MCP tool calls and of changes by type of client: scripts make most calls, people with an AI assistant make most changes

October 20, 20269 min read

Machines Read, People Decide: What 865,000 AI Agent Calls Show About Casino CRM

Four months of AI agents working inside a casino CRM: 30 times more brands, whole journeys built from one message, and why people still make 78% of the changes.

30×

more brands using AI agents in their CRM each week, July to October 2026

78%

of CRM changes come from a person working with an AI, who makes only a third of the calls

86%

of failed AI database queries are fixed by the AI itself within three tries

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Data study

October 20, 20266 min read

Doodles vs Plain Promo Popups: A Study of Smartico Brands, 2023–2026

21.8 billion popup views on Smartico, 2023–2026. At brands that added doodles, the median doodle got 2.4× the response of the same brand’s plain promo popups.

2.4×

median response of doodles vs the same brand's plain promo popups

8 of 9

brands where doodles beat plain promo popups

21.8B

popup views studied, Oct 2023 – Aug 2026

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