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Why Tournaments Matter
Boost long-term engagement
Players stay motivated with clear progression paths that reward consistent play and build lasting habits.
Drive higher lifetime value
Structured advancement creates natural spending opportunities as players chase the next tier of rewards.
Reduce churn dramatically
Visual progress tracking gives players compelling reasons to return instead of switching to competitors.
Streamlined reward distribution
Automate promotions efficiently by tying them to player advancement rather than manual campaigns.
Tournamets Features
Multiple Tournament Types
Run competitions using points, wagering, wins, losses, or custom scoring logic. Create competitions matching player preferences for higher retention.
Fully Custom UI
Display tournaments as leaderboards, cards, or maps, fully adaptable to your brand. Build native experiences that amplify player excitement.
Custom Rewards
Offer flexible prizes like cashback, free spins, bonuses, or real-world rewards. Design motivating prize structures for memorable wins.
Connected to Missions
Link tournaments to mission progress for integrated gamification. Missions fuel tournament participation while wins unlock new opportunities.
Multi Language & Multi Brand
Manage tournaments across multiple brands and languages for localized experiences. Run personally relevant competitions regardless of player location.
Segmentation
Create tournaments for specific player segments based on deposits, activity, or preferences. Target players with competitions matching their style.
Implementation Made Simple
Smartico levels integrate seamlessly into any platform through flexible APIs and simple configuration.
Retention API Flexibility
Smartico tournaments integrate effortlessly into any platform through flexible APIs and intuitive configuration tools.
Comprehensive API
Access everything you need with clear, powerful endpoints.
Developer Friendly
Built for fast integration and smooth implementation.
Show Levels in Email
Personalize level progress in your marketing campaigns using Liquid.js. Display current tier, progress to next level, and exclusive rewards waiting to be unlocked.
Dynamic Personalization
Use Liquid.js to show live progress and rewards inside your emails.
Engagement Boost
Keep players motivated with every update they receive.
Your Key Benefits
Real-time mission tracking and updates
Smooth connection across CRM, API, and campaigns
Proven increase in player retention and engagement
Easy to manage, scale, and customize for any brand or market
Beyond Technology:
We Bring Expertise and Partnership
With Smartico, you’re not just getting gamification software - you’re gaining a partner invested in your growth. We work alongside you to build CRM expertise within your team, guiding strategy, and offering practical, hands-on insights throughout our partnership. It's the ultimate Gamification & CRM marketing solutions system tailored to your iGaming business.
1. Tailored Onboarding and Training
Our team ensures a smooth, personalized setup from day one, with training that empowers you every step of the way
2. Dedicated Success Managers
A true partner in your growth, guiding you to unlock the full potential of Smartico throughout our entire partnership.
3. Reliable, Expert Support
Our expert help is a message away, ensuring you have the insights and solutions you need to keep moving forward.
What clients have to say
CBData
COO CBData
We recently integrated the CRM solution from Smartico, and the experience exceeded our expectations. The communication throughout the process was excellent, with their team providing prompt and clear responses to all our questions. The documentation was easy to understand and well-structured, making the implementation seamless for our team. Based on this positive experience, we see Smartico as a strategic partner who will play a strategic role in the future success of our online casino platform. We highly recommend their services to other companies looking for a reliable and efficient CRM solution.
Casino.ua
CEO
Partnering with Smartico has been a strong step forward for Casino.ua. Their CRM automation and gamification tools have significantly enhanced our platform, helping us better engage and retain our audience. The integration process was fast and smooth, supported by their responsive team and clear documentation, which made implementation straightforward. The flexibility of Smartico’s tools allows us to customize features to fit our platform’s needs, while their diverse solutions — like the bonus engine and gamification modules - help us deliver a richer gaming experience. We’ve already seen improved player retention and satisfaction. Smartico has been a reliable partner, and their tools are a valuable asset for anyone looking to elevate their igaming platform.
Nine Casino
Head of Casino
As Head of Casino I am, always looking for ways to enhance the player experience and create long-lasting relationships with our customers. the Smartico CRM and gamification tool has not only simplified the marketing and retention efforts for my teams, but has also given them the tools we need to build a more engaged, loyal player base. Our team and I couldn’t be happier with the results, and this is only the beginning. With this innovative platform at our side, we’re excited to continue driving player satisfaction and taking our casino to new heights.
4RABET
Head of CRM
Smartico elevates our engagement strategies to reach new heights with a platform that is both technically advanced and flexible. Their ability to respond to our needs with speed and accuracy is unmatched. And their account managers? Absolute rockstars - always ready to help, invested in our success, and going above and beyond to support us. We didn’t just find a tool, we found a true partner.
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E-Play24
CRM Manager
We have been working with Smartico for a year and a half now and in these 18 months we have learned to clearly see the incredible potential of this tool, which has allowed us to create projects of which we are very proud. Thanks also to the Smartico guys, who patiently and professionally showed us how to use the many features that this extraordinarily flexible software offers. Professionals like Nadiia - so available, clear and prepared - are rare gems in the world of business. A huge thank you from the E-Play 24 CRM team.
Growe
Head of Engagement
To meet the needs of our customers, a gamification platform must adhere to very high standards, and Smartico lives up to them perfectly. Quick integration, a variety of mechanics, a robust CRM component, flexibility, fair pricing, and dedicated assistance from platform specialists are the first things that come to mind when describing this platform.
Wow360
Head of CRM
Smartico is a game-changer for us. Its playful, intuitive design is both fun and functional, offering a wide range of options to improve player retention. Even small brands can easily adopt it and see great results and we’ve noticed a significant boost since using it. The customer support is exceptional: flexible, proactive, and willing to adapt to our needs. Highly recommend it to any business looking to enhance their player strategies and drive results.
Goldenpalace.be
CRM Manager
I have had the pleasure of working with Smartico, and I can confidently say they are an amazing partner. Highly Efficient Backoffice: The Smartico platform’s backoffice is seamless and robust, making it easy to manage and operate the product. Incredible Team: The Smartico team is fantastic! They are always accessible and dedicated to supporting you. (Thanks, Zoya and Gabor!) Support from Start to Finish: From the beginning of the project to daily operations, the Smartico team has been there every step of the way, offering valuable guidance. Fast and Effective Communication: Communication with Smartico is always quick and efficient. Simply Amazing: Working with Smartico is a fantastic experience. Their professionalism and friendly approach make them stand out. MAGNIFIQUE!
Playamo
CRM Manager
We’ve been using Smartico for a while now and are pleased with the results it brings. The platform is user-friendly, and its intuitive interface makes navigating and implementing changes a breeze. The gamification tools are flexible and easy to customize, allowing us to tailor them to our specific needs. Most importantly, we’ve seen tangible engagement from users since integrating Smartico, which validates the value of the service. In terms of communication, we’ve had a great experience with the team. They are responsive, open to feedback, and quick to address any issues or questions we’ve raised. Overall, it’s been a productive collaboration, and we appreciate their support.
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Wiztech
CEO
Partnering with Smartico has been a game-changer for our business. Their innovative solutions and deep understanding of gamification and customer engagement have allowed us to elevate our platform and create truly immersive experiences for our users. The Smartico team is not only highly skilled but also incredibly responsive, making collaboration seamless and efficient. Whether it’s optimizing loyalty programs or implementing advanced marketing tools, Smartico consistently delivers results that exceed expectations. I highly recommend them to anyone looking to take their operations to the next level.
ProgressPlay
CEO
We have been working with Smartico for about 7 months now, after switching from another CRM platform. We have more than 200 whitelabel brands both Casino and Sportsbetting covered by the same set of campaigns, but each brand will have its own style, different currencies and languages. The Gamification has helped us increase the LTV, with players self-serving themselves with bonuses from the shop, and by using control group we see the increase of all KPI's. from the start of the integration and till now what ever Smartico promised they delivered. We recommend Smartico to any platform provider and operator.
White Hat Gaming
Head of Product Marketing
Smartico’s gamification and real-time CRM solutions are seamlessly integrated into our platform so operators can offer personalized engagement campaigns and enhanced player experiences. The combination of White Hat Gaming and Smartico ensures that these engagement tools not only boost player satisfaction but also contribute to increased retention and lifetime value.
AtlasLive
Chief Operations Officer
Our collaboration with Smartico shows our dedication to providing operators with the most personalized, effective, and high-quality solutions to boost their iGaming business expansion. We want to give our clients top-notch value by offering an adaptable, automated iGaming platform. This platform lets them tailor content and services from numerous leading suppliers to superpower their business and keep their brand unique. Bringing Smartico into the mix is another move toward expanding our range of innovative and top-quality services.
Betstarters
CRM Manager
Smartico's gamification and CRM offerings have significantly enhanced our customers' engagement and retention at BetStarters with our real-time data integration, and we look forward to our continued collaboration.
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