Integración con IA
Smartico MCP Server: gestiona tu CRM de iGaming desde cualquier asistente de IA
El Smartico MCP Server conecta asistentes de IA como Claude y ChatGPT con el back office de Smartico, la plataforma de CRM y gamificación para operadores de iGaming. Crea segmentos, campañas y recorridos, y obtén respuestas a partir de tus propios datos en lenguaje natural, con una vista previa de cada cambio y respetando siempre los permisos.
Petición
Email a jugadores Gold inactivos 7 días, push a las 24 h
Vista previa simulación
Audiencia: Gold · 7 días
Email "Te extrañamos"
Push tras 24 h
Nada guardado aún
Confirmar
Crear campaña
Campaña creada
1
2
3
Más de 1000 marcas confían en nosotros:
Tu equipo ya usa IA. Ahora también puede trabajar en Smartico.
El Smartico MCP Server conecta asistentes de IA con tu back office mediante el Model Context Protocol, un estándar abierto para conectar asistentes con sistemas externos de forma estructurada y segura. Pide lo que necesitas en lenguaje natural: el asistente encuentra los objetos adecuados, prepara el cambio, te muestra una vista previa y solo actúa cuando confirmas. Está incluido en tu licencia de Smartico sin cargo adicional.
120+
marcas usaron el Smartico MCP Server
75.000+
cambios realizados en el back office con asistentes de IA
30.000+
consultas analíticas sobre los propios datos de las marcas
Uso en un mes: septiembre de 2026.
Funciona con tus herramientas de IA.
Claude, ChatGPT y cualquier cliente compatible con MCP se conectan en minutos. Tus propios scripts pueden llamar al mismo endpoint como una API JSON-RPC estándar.
Vista previa antes de cualquier cambio.
Cada creación y actualización puede ejecutarse primero como simulación, y las operaciones más delicadas esperan tu confirmación.
Solo lo que tienes permitido.
Cada conexión respeta los permisos del usuario en el back office y su perfil de acceso, y cada llamada queda registrada.
Pregúntale a Smartico
Una sesión real de Claude con una marca demo de Smartico: un informe de campañas, las plantillas de email de la semana pasada, un email de depósito con estilo casino y una campaña completa, creados con pocos mensajes y guardados como borradores para revisar.
- Informes. Resultados de los últimos 30 días directo de tus datos de Smartico.
- Emails. Una oferta de depósito con diseño, revisada y guardada como borrador.
- Campañas. Email, 3 días de espera para un depósito, el bono y la conversión.
- Tu revisión. Cada cambio es un borrador hasta que lo actives.
Tu back office, a una conversación de distancia
El asistente descubre, lee, crea y actualiza todo lo que hay en tu back office, con las mismas validaciones que las pantallas del back office. Los equipos lo usan para copiar y reconstruir campañas y recorridos entre marcas, crear audiencias y reglas de automatización, y preparar plantillas de mensajes.
- Crear y actualizar: segmentos, reglas de automatización en tiempo real y programadas, campañas (incluidos flujos, clonación, inicio, parada y velocidad), plantillas de mensajes para push, correo electrónico, ventanas emergentes, bandeja de entrada, IVR y mensajería instantánea, plantillas de bonificación, banners y ubicaciones, formularios, niveles, fórmulas, etiquetas (label tags), avatares y prompts de IA para avatares.
- Consultar: propiedades del jugador, eventos, actividades, tipos de bonificación, deep links y todo el catálogo de gamificación, desde misiones e insignias hasta sorteos, torneos, botes, minijuegos y clanes.
- Preguntar a la documentación: búsqueda de conocimiento del producto en el centro de ayuda, la academia, las preguntas frecuentes y la documentación de la Public API, con enlaces a las fuentes.
- Gestionar medios: sube imágenes a la biblioteca de medios y a la CDN, y después búscalas, etiquétalas o elimínalas.
Una conexión, todo el back office
Asistente de IA
Clona la campaña 12345 como borrador
Segmento: jugadores Gold inactivos 7 días
Plantilla push en 5 idiomas
¿Qué torneos hay esta semana?
MCP
Back office de Smartico
Segmentos
Reglas automáticas
Campañas
Plantillas de mensajes
Plantillas de bonos
Banners y formularios
Niveles y avatares
Biblioteca de medios
Misiones
Torneos
Jackpots
Propiedades
■ crear y actualizar▢ consultar
De Smartico Labs
Estudios hechos con datos de la propia plataforma Smartico.
¿Sin herramientas externas? Usa el asistente integrado
No todos los equipos quieren conectar Claude o ChatGPT. El asistente de IA de Smartico está integrado en el back office: ábrelo y pregunta. Funciona con las mismas herramientas MCP y el mismo perfil de acceso, sin tokens, conectores ni configuración.
- Crea con solo pedirlo: segmentos, campañas, recorridos y plantillas de mensajes, presentados como un plan que apruebas antes de que cambie nada.
- Consultas de datos: respuestas de tu propio almacén de datos en forma de tablas y gráficos, con las mismas salvaguardas de solo lectura.
- Agentes especializados: un experto en producto, un analista de datos, un creador de imágenes y más, para las tareas que tu equipo repite cada semana. Consulta Agentes de IA.
- Tus reglas, integradas: sigue las instrucciones, los documentos y la memoria del label, que se describen a continuación.
En el back office, sin configuración
Tus reglas, tu marca, recordadas
Cada operador tiene sus propias reglas. Configúralas una vez para el label y el asistente integrado las aplicará cada vez que redacte o modifique algo por ti, desde campañas y mensajes hasta ventanas emergentes y páginas de destino. Además, recuerda lo que le dice tu equipo, así que cada tarea parte de tu forma de trabajar, no de cero.
- Instrucciones: normas de la casa para cada chat, como "añade el enlace a los T&C en cada mensaje" o "sin envíos los sábados ni los domingos".
- Regulación por mercado: los textos que exige cada licencia, como una línea de 18+ o de juego seguro, guardados en un solo lugar y no en la cabeza de las personas.
- Marca y voz: colores, fuentes, tono de voz e identidad visual de tu manual de marca, que el asistente aplica al redactar textos o diseñar contenido.
- Documentos: manuales de marca, guías de los reguladores y guías de trabajo internas que el asistente consulta cuando una tarea las necesita.
- Memoria: las preferencias que tu equipo menciona en el chat, como "los emails VIP salen los martes", se guardan para el label y se usan la próxima vez. Los administradores de CRM pueden revisarlas y eliminarlas.
- Tú tienes el control: los administradores de CRM definen las reglas, y una petición en el chat siempre tiene prioridad sobre ellas.
Tus reglas, aplicadas siempre
Instrucciones en cada chat
1Añade el enlace T&C a cada mensaje
2Reino Unido: añade la línea 18+ de juego seguro
3Sin envíos los sábados ni domingos
4Colores, fuentes y tono de nuestro manual de marca
Memoria
✓Los emails VIP salen los martes
Borrador de email
Te extrañamos, Alex: 50 tiradas gratuitas te esperan
18+ · Juego responsable · Términos y condiciones
Enlace T&C añadido
Línea 18+ añadida
Programación
Solicitado
Sábado, 10:00
Movido a
Lunes, 10:00
Sin envíos en fin de semana
Diseño de popup
Colores y fuentes de marca
Tono: cercano, sin jerga
Chat
Recuerda: los emails VIP salen los martes
Guardado en memoria
Próxima campaña VIP
Programada para el martes, 10:00
Más allá de la tecnología:
Aportamos experiencia y colaboración
Con Smartico, no solo obtienes software de gamificación, sino también un socio que invierte en tu crecimiento. Trabajamos contigo para desarrollar experiencia en CRM dentro de tu equipo, guiando la estrategia y ofreciendo conocimientos prácticos a lo largo de nuestra asociación.
1. Incorporación y formación personalizadas
Nuestro equipo garantiza una configuración personalizada y sin problemas desde el primer día, con formación que te capacita en cada paso del camino.
2. Gestores de éxito dedicados
Un verdadero socio en tu crecimiento, que te guiará para liberar todo el potencial de Smartico a lo largo de toda nuestra colaboración.
3. Asistencia fiable y experta
Nuestra ayuda experta está a un mensaje de distancia, garantizando que dispongas de los conocimientos y las soluciones que necesitas para seguir avanzando.
Opinión de los clientes
Blue Ocean Gaming
Our experience working with Smartico has been very positive. Their CRM and gamification tools are a great addition to our platform, giving operators more ways to engage their players and create personalized experiences. Their team is always responsive, easy to work with, and open to collaboration, which makes the partnership especially valuable to us.
Digitain
Working with Smartico this year has been a great experience. Their team is always quick to respond and genuinely invested in helping us grow. What I especially like is the flexibility of the campaign flow and how intuitively it aligns with the user journey. The CSV import feature for marking users has been extremely useful, and the Dynamic Bonus feature, where you can apply your own formulas, gives us even more control and room to experiment. Smartico has been a reliable, supportive partner, and we value the relationship we've built with them.
Roll Casino
When we started working with Smartico, we were basically starting from ground zero: blank canvas, big ambitions, and a steep learning curve. The Smartico team rolled up their sleeves, joined every setup call, and guided us through building a CRM operation we can now brag about. Whether it was debugging email campaigns, brainstorming smarter journeys, or helping shape our roadmap, they were always there, quick, clear, and truly invested in our success. Smartico provided a partnership with the kind of support that makes even complicated configurations feel manageable.
Lucky Bet
We’ve been working with Smartico for almost a year now and have seen a noticeable increase in all our key KPIs. Combining our CRM strategy with Smartico’s gamification tools gave a real boost to monthly active users, retention and customer loyalty. We’ve used two CRM platforms in the past, but none delivered the KPI and revenue growth we achieved after launching our gamified loyalty program and automated campaigns with Smartico. They keep rolling out useful new features, and their support team is always quick and helpful. Smartico has genuinely moved our results forward.
Cazino
We’ve been working with Smartico for our CRM and gamification needs, and the experience has been excellent. The platform is intuitive, reliable, and has helped us elevate both engagement and player lifecycle management. What truly stands out is the support team - always responsive, proactive, and willing to go the extra mile to help us optimize and get the most out of the tool. Their partnership-driven approach makes collaboration easy and effective. We’re very happy with the service and look forward to continuing to grow together.
Cactus
Smartico plays a strategic role in our operations, serving as an essential platform for user engagement, retention, and acquisition initiatives. Its large-scale, real-time data processing capabilities enable the execution of highly targeted and efficient campaigns. It also stands out for its robust gamification capabilities and structured management of automated events and journeys, contributing to process optimization and the continuous evolution of the user experience.
CBData
COO CBData
We recently integrated the CRM solution from Smartico, and the experience exceeded our expectations. The communication throughout the process was excellent, with their team providing prompt and clear responses to all our questions. The documentation was easy to understand and well-structured, making the implementation seamless for our team. Based on this positive experience, we see Smartico as a strategic partner who will play a strategic role in the future success of our online casino platform. We highly recommend their services to other companies looking for a reliable and efficient CRM solution.
Casino.ua
CEO
Partnering with Smartico has been a strong step forward for Casino.ua. Their CRM automation and gamification tools have significantly enhanced our platform, helping us better engage and retain our audience. The integration process was fast and smooth, supported by their responsive team and clear documentation, which made implementation straightforward. The flexibility of Smartico’s tools allows us to customize features to fit our platform’s needs, while their diverse solutions — like the bonus engine and gamification modules - help us deliver a richer gaming experience. We’ve already seen improved player retention and satisfaction. Smartico has been a reliable partner, and their tools are a valuable asset for anyone looking to elevate their igaming platform.
Nine Casino
Head of Casino
As Head of Casino I am, always looking for ways to enhance the player experience and create long-lasting relationships with our customers. the Smartico CRM and gamification tool has not only simplified the marketing and retention efforts for my teams, but has also given them the tools we need to build a more engaged, loyal player base. Our team and I couldn’t be happier with the results, and this is only the beginning. With this innovative platform at our side, we’re excited to continue driving player satisfaction and taking our casino to new heights.
4RABET
Head of CRM
Smartico elevates our engagement strategies to reach new heights with a platform that is both technically advanced and flexible. Their ability to respond to our needs with speed and accuracy is unmatched. And their account managers? Absolute rockstars - always ready to help, invested in our success, and going above and beyond to support us. We didn’t just find a tool, we found a true partner.
E-Play24
CRM Manager
We have been working with Smartico for a year and a half now and in these 18 months we have learned to clearly see the incredible potential of this tool, which has allowed us to create projects of which we are very proud. Thanks also to the Smartico guys, who patiently and professionally showed us how to use the many features that this extraordinarily flexible software offers. Professionals like Nadiia - so available, clear and prepared - are rare gems in the world of business. A huge thank you from the E-Play 24 CRM team.
Growe
Head of Engagement
To meet the needs of our customers, a gamification platform must adhere to very high standards, and Smartico lives up to them perfectly. Quick integration, a variety of mechanics, a robust CRM component, flexibility, fair pricing, and dedicated assistance from platform specialists are the first things that come to mind when describing this platform.
Wow360
Head of CRM
Smartico is a game-changer for us. Its playful, intuitive design is both fun and functional, offering a wide range of options to improve player retention. Even small brands can easily adopt it and see great results and we’ve noticed a significant boost since using it. The customer support is exceptional: flexible, proactive, and willing to adapt to our needs. Highly recommend it to any business looking to enhance their player strategies and drive results.
Goldenpalace.be
CRM Manager
I have had the pleasure of working with Smartico, and I can confidently say they are an amazing partner. Highly Efficient Backoffice: The Smartico platform’s backoffice is seamless and robust, making it easy to manage and operate the product. Incredible Team: The Smartico team is fantastic! They are always accessible and dedicated to supporting you. (Thanks, Zoya and Gabor!) Support from Start to Finish: From the beginning of the project to daily operations, the Smartico team has been there every step of the way, offering valuable guidance. Fast and Effective Communication: Communication with Smartico is always quick and efficient. Simply Amazing: Working with Smartico is a fantastic experience. Their professionalism and friendly approach make them stand out. MAGNIFIQUE!
Playamo
CRM Manager
We’ve been using Smartico for a while now and are pleased with the results it brings. The platform is user-friendly, and its intuitive interface makes navigating and implementing changes a breeze. The gamification tools are flexible and easy to customize, allowing us to tailor them to our specific needs. Most importantly, we’ve seen tangible engagement from users since integrating Smartico, which validates the value of the service. In terms of communication, we’ve had a great experience with the team. They are responsive, open to feedback, and quick to address any issues or questions we’ve raised. Overall, it’s been a productive collaboration, and we appreciate their support.
Wiztech
CEO
Partnering with Smartico has been a game-changer for our business. Their innovative solutions and deep understanding of gamification and customer engagement have allowed us to elevate our platform and create truly immersive experiences for our users. The Smartico team is not only highly skilled but also incredibly responsive, making collaboration seamless and efficient. Whether it’s optimizing loyalty programs or implementing advanced marketing tools, Smartico consistently delivers results that exceed expectations. I highly recommend them to anyone looking to take their operations to the next level.
ProgressPlay
CEO
We have been working with Smartico for about 7 months now, after switching from another CRM platform. We have more than 200 whitelabel brands both Casino and Sportsbetting covered by the same set of campaigns, but each brand will have its own style, different currencies and languages. The Gamification has helped us increase the LTV, with players self-serving themselves with bonuses from the shop, and by using control group we see the increase of all KPI's. from the start of the integration and till now what ever Smartico promised they delivered. We recommend Smartico to any platform provider and operator.
White Hat Gaming
Head of Product Marketing
Smartico’s gamification and real-time CRM solutions are seamlessly integrated into our platform so operators can offer personalized engagement campaigns and enhanced player experiences. The combination of White Hat Gaming and Smartico ensures that these engagement tools not only boost player satisfaction but also contribute to increased retention and lifetime value.
AtlasLive
Chief Operations Officer
Our collaboration with Smartico shows our dedication to providing operators with the most personalized, effective, and high-quality solutions to boost their iGaming business expansion. We want to give our clients top-notch value by offering an adaptable, automated iGaming platform. This platform lets them tailor content and services from numerous leading suppliers to superpower their business and keep their brand unique. Bringing Smartico into the mix is another move toward expanding our range of innovative and top-quality services.
Betstarters
CRM Manager
Smartico's gamification and CRM offerings have significantly enhanced our customers' engagement and retention at BetStarters with our real-time data integration, and we look forward to our continued collaboration.
FAQ
¿Qué es el Smartico MCP Server?
¿Qué asistentes de IA se pueden conectar?
¿Necesitamos Claude o ChatGPT para usar la IA en Smartico?
¿Tiene algún cargo adicional?
