Big things are happening in Barcelona in January, and Smartico.ai and TheAffiliatePlatform (TAP) are bringing their latest features to what’s promising to be one of the most exciting events in the 2026 iGaming calendar.

The 2025 edition of ICE Barcelona was massive, as it generated more than €191 million in economic impact and brought together industry leaders from nearly 200 countries.

The 2026 edition will run from January 19-21 at Fira de Barcelona, as the global gaming industry comes together yet again to ignite the iGaming new year with a bang. It will be the perfect stage for Smartico and TAP to showcase how they're helping casino operators turn player engagement into something special… and lasting!

So, whether you're curious about how AI can predict player behavior, interested in building loyalty programs that actually work, want to see what's possible when Gamification and CRM come together, or want to find out how TAP’s affiliate marketing powerhouse toolkit can help you make your affiliates into revenue-driving super soldiers, stopping by Stand 2J12 will be worth your time!

To book your live ICE Barcelona demo of Smartico.ai or TheAffiliatePlatform, click HERE.

Hope to see you there!

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