Smartico Joins Forces with Optimove

Smartico has signed an agreement to be acquired by Optimove, the company widely recognized as the pioneer of CRM marketing for iGaming. It's a significant moment for Smartico, and one we think speaks to how far this industry has come.

But if you're a Smartico customer reading this, the most important thing to know upfront is simple: nothing changes for you.

How We Got Here

When Smartico was founded, the idea was straightforward - bring gamification and CRM marketing together in one platform and give iGaming operators a genuinely better way to engage and retain players. No outside funding and no shortcuts. Just a focused team building something they believed in.

That approach worked. Smartico grew into one of the leading gamification CRM platforms in the industry, with a reputation built on product quality and close client relationships. Optimove noticed, and so did the market.

Two Companies, One Shared Vision

Optimove and Smartico come from different starting points. Optimove built its name on data analytics and AI-driven player segmentation. Smartico brought gamification into the CRM picture in a way the industry hadn't seen before. Together, they represent the two defining pillars of modern iGaming CRM.

The acquisition brings those two pillars closer, while keeping both companies fully independent. Smartico's founders continue to lead the business. The product roadmap, the team, the pricing, and the day-to-day operations all remain exactly as they are. Clients won't notice a difference in how Smartico works, because there isn't one.

What does change is the opportunity ahead. With Optimove's backing, Smartico has more resources to accelerate product development, expand its reach, and keep pushing the boundaries of what gamification and CRM can do for operators.

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Competition Is Still Part of the Plan

It's worth being clear about one thing: both companies will continue to compete in the market. Optimove has its own gamification platform, Optimove Gamify, and will keep developing it. Smartico will keep evolving its own product independently. That's intentional, as both companies believe that competition produces better outcomes for operators, and the iGaming CRM space is better for having multiple strong players in it.

What Comes Next

This is the start of a new chapter for Smartico, built on the same foundation that got it here: a clear product vision, a strong team, and a genuine focus on client value.

The gamification CRM category is growing, and Smartico helped build it. The future is looking brighter than ever.