Gamification Penetration: The Next Feature for Every Player
Every day Smartico places each player on a ladder for five features, Missions, Tournaments, Jackpots, Mini-games and the Store, from Not started to Power user. Then it picks the one feature worth promoting next: the one where the next step up is worth the most.
A Ladder for Every Feature
For each feature the model looks at the last 90 days, month by month, and asks: did the player take part, how often, and did they come back every month?
- Only real choices count: tournaments and missions the platform entered the player into on its own are left out.
- Two kinds of Starter: players who came once (bring them back) and players who come often but play little (push frequency).
- Protect your best: a Power user on all five features gets Protect instead of another promotion.
| Position | What it means | What to do |
|---|---|---|
| Not started | Never used the feature | Introduce it |
| Lapsed | Used it, then stopped | Win them back with what they played |
| Starter | Tried it, no habit yet | Remove what holds them back |
| Engaged | Takes part regularly | Show how close the top is |
| Power user | Part of their habit | Stop promoting; recognise them |
One Feature per Player, Not Five for Everyone
Each position and the recommended feature are player properties for segments and journeys.
Introduce features
Run an introduction journey only for players who have not started a feature.
Win back lapsed players
Lapsed players already know the feature: remind them of what they played.
Promote what pays
Promote one feature to each player instead of five to everyone, and get more movement for the same budget.
Hand Protect players to VIP
Leave five-feature Power users out of promotions and let your VIP team thank them.
How the Next Feature Is Chosen
The model weighs every feature by what one step up is worth.
- 1Five laddersEach player gets a position on each of the five features, every day.
- 2The value gapFor each feature, the model compares the typical 30-day deposits of players on the player's rung with players one rung up.
- 3One recommendationThe feature with the biggest gap, in money, is the one to promote.
- 4A clear next stepThe player profile shows the step to aim for, for example Starter to Engaged on Tournaments.
Setup, the data each feature needs and every option: the Gamification Penetration guide on help.smartico.ai.
