Value Score: See Who Your Most Valuable Players Are
Value Score ranks every depositing player by daily net deposits and puts them in one of four tiers: Top, High, Medium or Low. Each player gets two scores, one for the last 30 days and one for their lifetime, so you see who matters now and who used to.
Four Tiers, Measured Against Your Own Players
Players are ranked against the other depositors of the same brand by daily net deposits: deposits minus withdrawals, divided by the days they were active.
- Two windows: the 30-day score is for today's campaigns; the lifetime score is for long-term tiers and for finding lapsed VIPs.
- No fixed amounts: tiers are shares of your players, so they adjust as your player base changes.
- In every report: Value Score is a filter and a grouping in your dashboards, so you can see every KPI by player value.
| Tier | Who | What works |
|---|---|---|
| Top | The top 5% of depositors | Keep them close: a VIP host, gifts, custom offers |
| High | The next 15% | Grow them to VIP: tiered bonuses, competitions |
| Medium | The next 25% | Raise their value: levels, badges, missions |
| Low | All other depositors | Automated offers: free spins, leaderboards |
Spend Where the Value Is
Both scores are player properties for segments, journeys, missions and tournaments, and every change sends the event value score updated.
Find lapsed VIPs
Top or High for their lifetime but Low in the last 30 days: a ready audience for a personal win-back.
Match the channel to the value
A phone call or a VIP host for Top, SMS and email for High, push and in-app messages for Medium and Low.
React when value changes
Start a journey the moment a player moves up or down a tier.
Check your acquisition
A report shows the share of Top and High players among each month's new depositors: a quick read on traffic quality.
How Value Score Works
A simple ranking, updated every day.
- 1Daily net depositsFor each depositor: deposits minus withdrawals, divided by the days they were active.
- 2Ranked on the brandPlayers are ranked against the other depositors of the same brand.
- 3Four tiersTop is the top 5%, High the next 15%, Medium the next 25% and Low the rest.
- 4Two windowsThe same ranking is done for the last 30 days and for the player's lifetime.
Setup and every option: the Value Score guide on help.smartico.ai.
