Best Time to Send: Every Message at the Player's Own Best Hour
Smartico learns when each player is usually active and sends email, SMS, push and messenger campaigns at that player's best hour. You choose what it learns from and how many hours it picks.
Your Model, Your Rules
You build the model in the back office and can test it on one player before you run it for everyone.
- What it learns from: choose the activities, such as logins, bets or deposits. Keep logins and online time, so players who do not bet also get a best time.
- Three methods: count of activity, count with a time fade, or the statistical model (recommended), which also weighs weekdays and nearby hours.
- One hour or several: pick one best hour and day, or several, and set how wide the choice is.
- More than one model: for example one for betting activity and one for message opens.
| Option | Sent at |
|---|---|
| Next best hour | Monday 13:00 |
| Next best day and hour | Tuesday 13:00 |
| Best hour today, or at once | Monday 13:00, or right away if today's best hour has passed |
Timing That Is Personal Works
We tested best-hour sending on casino players in a Smartico Labs study.
push clicks when a message lands in the player's own best hour
the same test with another player's best hour: timing has to be personal
players are in their best hour even at a brand's busiest hour
Source: the Smartico Labs study Same Message, Better Hour.
Better Timing in Every Campaign
Pick a Best Time model in any email, SMS, push, messenger or voice step of a campaign.
Time-limited promotions
Choose the best hour today, so a one-day offer still arrives today, at the best time if there is one left.
A model for each job
One model for betting activity, another for message opens, each used by the campaigns that need it.
See it on the profile
Each player's predicted best hours and days are on their profile.
No player left waiting
Players without a prediction get the message at once, so a campaign never stops.
How Best Time Works
From activity to a sending hour for each player.
- 1Activity by hourSmartico collects each player's activity by weekday and hour.
- 2A heatmap per playerThe model turns it into a weekly heatmap and picks the best hours and days.
- 3Kept freshActive players update several times a day, inactive players once a day.
- 4In every channelEmail, SMS, push, messengers such as WhatsApp, Viber and Telegram, and voice calls.
Setup and every option: the Best Time Model guide on help.smartico.ai.
